Ref: HP647-1937

Job description / Role

Employment: Full Time

Our client is currently recruiting for a Marketing Manager

The Vision for the Marketing is to be an innovative leader in real-time, personalized marketing and communications. Our opportunity lies in creating unified, omni-channel digital and human experiences.

The companies Marketing’s goal is to make their brand the most valued partner for delivering relevant solutions & business outcomes to our customers and to be the best B2B Marketing Team.

The Marketing Manager is responsible for the agency management of end-to-end country content and asset production, working alongside the Country Managing Editor and Content Subject Marketing Experts within the Middle East. This also includes working with the Digital, Social, Events and other teams to create assets and content that meet the needs of audience and/or industry focused execution.

The role demands strong experience in integrated marketing communications plus a creative and innovative mindset. Primary focus will be on agency and stakeholder management, which is a key skill requiring outstanding project management skills.

The Marketing Manager needs to have good country market knowledge and the ability to communicate in the local language, or in the primary language of the content itself.

Ideal candidate will:
- Manages Regional & Local Agencies on content & asset creation and production. This includes agency briefing, budget management, account management performance and regular agency reviews. The Marcom would need to manage the agencies workflow to ensure on-time delivery of all content and assets. This also includes stakeholder approvals on agency created content.
- Works with Customer Experience Manager and/or SME to define customer and partner journeys & tactics best suited to audience and industry.
- Brand Ambassador - ensure all Content Experts & Agencies use templates and guidelines on creative platform, high level messaging & positioning. Includes tone, voice & consistency
- Localisation - responsible for working with localisation agency where required on reverse localisation into English, transcreation and translation on existing content and assets for your Country.
- Liaison with Digital, Social, Events, Comms and other functions on the assets & format required to suit the execution method eg specs for paid media banners etc
- Working with Digital team on the creation of web landing pages, Email & Lead Nurturing journeys through Eloqua, DG 2.0 banners and other related online assets
- Managing the processes for country content upload onto the content management platform, enabling content experts to maintain and keep up to date
- Measures the content performance & analytics with Content Managing Editor and close loop with Agencies to enable optimization for future.
- Best Practice Sharing - good knowledge and understanding of what other content is created within the EMEA Region that the Country could utilize and adapt. This will require good communication across the Marcom network in the other countries.

Requirements

- Fluent in English and Arabic. Turkish would be considered an advantage
- Strong agency management experience
- Adobe Creative skills an advantage
- Experience of working in a global organisation
- Innovative, forward thinking marketer
- Copywriting skills to edit digital assets
- Demonstrable understanding and experience of working across languages and cultures
- Campaign planning, delivery, co-ordination and evaluation
- Inbound and outbound lead generation content creation, delivery and measurement
- Knowledge of Digital Marketing principles
- Project management
- Occasional overseas travel will be required

About the Company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

ManpowerGroup powers the success of many of the world's most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.

ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.

Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including:

  • IT & Telecommunications
  • Engineering & Construction, Oil & Gas
  • Banking, Finance & Legal
  • Sales & Business Development
  • Marketing, Public Relations & Communications
  • Human Resources & Training
  • Customer & Support Services (Secretarial and Administrative)
  • Operational, Supply Chain & Logistics
  • Executive Recruitment
  • Emiratization Solutions
  • Recruitment Program Outsourcing Solutions
  • Managed Service Provider Solutions
  • Talent Based Outsourcing Solutions
  • Outsourced Staffing Solutions

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Nurse I salaries in UAE

Average monthly compensation
AED 8,500

Breakdown available for industries, cities and years of experience