Marketing Manager

Job description / Role

• Develop relevant marketing initiatives/campaigns by utilizing a broad toolset of marketing techniques which will develop results against pre-set/approved objectives and marketing plan.
• Ensure effective implementation of marketing campaigns in conjunction with internal resources and external agencies based on agreed briefs by business owners in line with plan to ensure meeting of department objectives.
• Manage and implement marketing project from an objective and goal setting through to project scoping, briefing, agency management, and reporting outcome in order to deliver within time and budget mandates.
• Effectively coordinate project timelines and expectation to the stakeholders involved in the projects to ensure project status is updated and communicated timely.
• Develop specific action plans to address issues highlighted in customer satisfaction surveys. In conjunction with customer experience and project management team, develop specific programs to improve tenants’ pre and post lease experience across customer service centers. Oversee audit and upkeep of Central Parks marketing assets and display vehicles.
• Develop specific tenants’ initiatives and events calendar.
• Devise actionable revenue generating ideas across on line and offline mediums to increase revenues from BTL communities.
• Maintain customer communication through issue of newsletters and circulars. Provide CRM with customer feedback and advice on ways to enhance portals and social media community pages.
• Metrics and Reporting: Develop and maintain quality management metrics governing outsourced services across communities
• Media: Develop the media strategy across various mediums for the community. Monitor media in relation to competitor SOV and budget. Identify new media strategies in line with project objectives. Manage relationship with media agency and monitor performance in relation to set metrics.
• Budget Management: Set, forecast and manage communities budget requirements to ensure on target spend, efficient forecasting of cash flow requirements. Ensure the complete adherence of the process to procurement.
• Reports and communication: Prepare weekly updates and monthly reports on all ongoing and upcoming activities across communities and destinations. Provide management with market intelligence and feedback.

Requirements

• Bachelors Degree in Marketing.
• 5-10 years experience in Marketing / Community Events / Corporate Social Responsibility.

Job-specific Skills/Complexity:
• Market Awareness, trends, intelligence on customer feedback,Social networking.

Behavioral Competencies:
• Results Orientation, Customer Service orientation, Creativity & Innovation, Collaboration & Teamwork, Effective Communication and Networking Skills.
• Knowledge of travel, tourism, and retail industry within UAE and region.
• Knowledge of use of exhibition and events- based promotions.
• Ability to integrate department to serve customer better.
• Ability to mobilize external resources in the community to conduct events.

About the Company

Dubai Properties leverages its impressive legacy as a reliable developer to elevate Dubai’s status as a global icon. With almost two decades of expertise designing and developing sought-after residential master communities across waterfront, urban, and suburban locations, Dubai Properties addresses every aspect of the real estate landscape. Its communities - home to an array of residents and happy families - include JBR, Jaddaf Waterfront, La Vie, 1/JBR, Bellevue Towers, Remraam, Mudon and Villanova to name a few.

Dubai Properties also offers institutional investors access to an extensive land portfolio for development opportunities. All the initiatives aim to enrich the lives of residents and visitors, bringing a vast collection of living experiences to the Emirates.