Marketing Manager

Job description / Role

The purpose of this role is to manage, design, implement and facilitate the marketing strategies that supports consistent business growth and enhances the brand equity and awareness.

Key Responsibilities;
• Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
• Develop unique value propositions, business partnerships and call to action oriented advertising targeted towards key customer segments that increases brand awareness.
• To plan, direct and implement multi-channel marketing initiatives across advertising sponsorship, PR, direct communications, social media and web content.
• Responsible for the development and production of analytical reports and processes to support sales programs and demonstrate ROI.
• Develop innovative strategies using the creative team in order to attract potential customers to the business.
• Manage tactical campaigns in order to create a demand for the product/services in the market which will generate a rise in the company’s sales and in turn, provide the necessary revenue. Involve in creating marketing for the specific product / service that the company provides through collaboration with other departments.
• Manage the marketing budgets in tandem with Head of Sales & Marketing.
• Conduct and present competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
• Ensure consistent communication of corporate image, branding and value proposition.
• Plan tactical campaign “Number of calls – seat factors“ and increase the level of awareness within Air Arabia network, through new media solutions “combinations between offline – online – through the line“.
• Develop, plan and evaluate a comprehensive communication and advertising campaign inbound and outbound with innovative and cost effective approach.
• Work closely with sales and revenue to ensure the most effective sales promotion activities within Air Arabia network i.e. tactical campaign – BTL – mall promotion – online advertising – POS –branding campaign
• Implement the overall business and marketing strategy in term cost effectiveness, advertising presence and consistency within Air Arabia network
• Identify, evaluate and negotiate across supplier network (including decentralized approach) regarding media buying and placement across the network
• Provide support for all online and direct marketing campaigns, and ensure integration of activities across the network
• Conduct research, survey & analysis particularly in key markets and develop response action plans where required to evaluate the customer profile and market condition in order to determine the needs which further aids in creating a well-targeted campaign.
• Manage a team of marketing executive and coordinator on a daily basis to improve their knowledge and performance “coaching – evaluation“

Requirements

• Master’s degree preferable in Marketing major with at least 5 years of experience in a senior managerial role.
• Experience in the airline industry in a management role is desirable.

About the Company

Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.