Ref: OP047-27

Job description / Role

Employment: Full Time

Job Objective
• Represent all brands under the company portfolio in the capacity of marketing.
• Build brand awareness across the GCC.
• Launch new stores.
• Develop and drive the full marketing budget and marketing planning for the company across the GCC including all ATL and BTL activities.
• Give direction to the marketing coordinator for special projects and supervise the social medial campaigns as done by the marketing coordinator.
• Drive the CRM activities.
• Increase traffic through all of the stores and develop in-store promotional campaigns to increase sales.
• Develop and regularly report on all marketing activities in terms of ROI and qualitative data.
• Develop and maintain strong relationships with the retail stores, the area manager, mall management marketing teams, marketing collateral suppliers and general media contacts.
• Complete event management from conceptual planning through to implementation and post event reporting.
• Identify innovative ideas to elevate the brand and increase brand awareness.
• Be the brand Ambassador – dealing with the internal and external stakeholders.
• Lead business development opportunities and liaise with Area Managers and Store Managers.

Essential function of the role
• Increase awareness of the brand, of individual stores and of specific products around the GCC through carefully placed PR.
• Develop themed events for the stores and brief the teams for execution.
• Manage the company websites in terms of look and feel and content.
• Establish relationships with the media for PR and events.
• Develop specific sales promotions for each market and developing all supporting in-store POS collateral.
• Manage any online sales portal with IT.
• Secure all permits for the sales, promotions, events, graphics with the help of the PRO’s.
• Prepare all ROI reports.
• Manage the relationship with the brand principals.
• Look for brand synergy opportunities.
• Develop and maintain relationships with key media in the GCC (English and Arabic) and share all Brand and store initiatives, new launches.
• Create the PR plan on an annual basis and review on a quarterly basis which is proactive not reactive.
• Create all content for PR and liaise with brand principal marketing teams as well as with company General Manager.
• Create and organize events from special appearances, partnerships, suppliers, staffing, media, hotel bookings etc. A to Z responsibility in planning and implementation.
• Track and measure the success of PR and share with the stores and the head office management.
• Develop a press cuttings/radio feeds etc. for all PR received.
• Lead the CSR campaign.
• Regularly communicate with stores to keep them updated about all marketing activities happening for the brand.
• Liaise with brand principals for monthly bi-monthly and quarterly reviews submitting regular marketing reports.
• Develop and manage the social media calendar and delegate to the marketing coordinator with regular reviews.
• Review performance and identify new social media opportunities.
• Manage e-mail and SMS campaigns with the support of the IT department and marketing coordinator.
• Create in-store promotions with free gift with purchase, discount offers, new launches and oversee the implementation.
• Data-base management and CRM strategy planning and implementation.
• Set the marketing budget and track spending and measure ROI.
• Prepare reports measuring the success of marketing campaigns.
• Identify new collaboration partners such as bloggers, cinemas etc

Requirements

• Dynamic, passionate, can get into the brand.
• Mid way through career with at least 5 years’ experience of which 2 years in a senior capacity managing a person or agencies/accounts. At least 3 years’ experience needs to be in the GCC.
• Arabic speaking is a big plus, fluent English – written and spoken
• Excellent computer skills
• Creative visually, with content, partnership ideas, product placement, brand synergy.
• Strong writing skills for PR content, promotional tag lines.
• Good understanding of budgeting, how to negotiate prices and work within budget.
• Excellent activation skills for all elements of the marketing mix.
• Results orientated with strong implementation skills as well as excellent planning.
• Forward thinker, data driven decision maker.
• Creative and organized.
• Good understanding about how to launch a brand vs a new store vs increasing brand awareness and increasing general store traffic.
• Excellent MS office and good database marketing software understanding.
• Have a valid driving license and has a car.

About the Company

Where Best Friends Are Made Maxine Clark is one of the true innovators in the retail industry. During her successful retail career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, Mexico and the Middle East. The company extends its in-store interactive experience online with its award winning virtual world at buildabearville.com.

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Marketing Manager salaries in UAE

Average monthly compensation
AED 15,000

Breakdown available for industries, cities and years of experience