Marketing Manager

Kingston Stanley

UAE

Ref: MP173-238

Job description / Role

Employment: Full Time

- Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, conference and visitor campaign
- Must be able to work independently with catch-ups fortnightly
- Forecast and monitor entire budget, marketing time-line and media plan
- Develop marketing plan for exhibitor lead generation and engage with them to participate in marketing the event
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilizing below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing and TV.
- Manage the clean, verification and build of the show database
- Negotiate barter details with appropriate media partners and associations
- Ensure show websites are fully up to date with latest information. Manage the integration of any third party modules (e.g. floor planner, show APP, etc.) between suppliers.
- Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post-cards, top line report, post-show report, print advertisements, web banners/emails, etc.

Requirements

- More than 3 years in mid manager level marketing, but not strictly in event marketing
- Marketing qualification is advantageous.

Behavioral Competencies:
- Practice good time management
- Be trustworthy, professional and reliable
- Demonstrate good team work with co-workers/peers

About the Company

Kingston Stanley is the leading specialist marketing recruitment agency in the Middle East, working exclusively with clients and candidates across the full spectrum of the marketing sector since early 2011. We will help you find, screen and select the ideal candidate for your marketing jobs, and we have the largest, most current and qualified network of suitable candidates, ready to start immediately. Whether you have a role that urgently needs to be filled, or a killer portfolio, you’ll find what you’re looking for here. Strong ethics, honest hard work, integrity and marketing recruitment are the four pillars of our business and brand.

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Marketing Manager salaries in UAE

Average monthly compensation
AED 15,000

Breakdown available for industries, cities and years of experience