Marketing Manager

Job description / Role

CAMPAIGNS / PROMOTIONS:
Brainstorming on marketing events and concepts. Check feasibility with the various departments. Prepare management presentation & budget for approval. Brief the Head of Design on creative requirements and deliverables. Brief PR agency through PR & Communications Manager, on campaign and our expectations of the awareness. Discuss with procurement printing and giveaway requirements / place orders. Brief the cinemas/call center/ various departments on the mechanics. Arrange for delivery of marketing materials minimum 3 weeks prior to campaign activation date. Communicate with IT for inclusion into Website, E-kiosks, and Mobile App. Double-check that all marketing materials are displayed in strategic positions within the cinemas. Be contact for the day and present at the event 3-4 hours prior to ensure all suppliers present and do final checks. Take pictures which can be used for social media updates.

GULF FILM / NOVO CINEMAS:
• Manage events when required.
• Marketing the Gulf Film brand and seek opportunities for awareness.

SITE & COMPETITION INSPECTIONS:
• Check that all marketing materials are in place (pocket guide, magazines, campaigns, events).
• Check on any apparent service failures and report to the relevant department (depletion of an F&B item such as juice; Non-working E-kiosks; Plasma’s).
• Confirm that cinemas are clean and well presented as brand.
• Observe staff interaction with patrons.

SOCIAL MEDIA MONITORING:
• Ensure campaigns and marketing information is communicated in a timely manner.
• Provide creatives for updates (Skin, highlighted posts)

MALL PARNERSHIP & COMMUNICATION:
• Daily interaction with mall management to ensure sufficient brand awareness across the site and their marketing platforms. Engage them on partnerships that could drive footfall to both mall and cinema. Contact for special request and campaigns which require our involvement (Eid extended hours).

DIRECT CINEMA CONTACT ON DAY TO DAY MARKETING:
• Contact with the cinemas daily on branding & marketing request such as toilet signage, approvals on booking request.
• Write communication on campaign mechanics.

MARKETING LITERATURE & TOOLS:
• Creation of day to day marketing literature such as movie ratings, house rules, cinema openings & closures, new sites launches.
• Weekly updates in the pocket guide, website and on social media applications.

ADDITIONAL MARKETING SUPPORT:
• Create special offers for F&B when required.
• Update of all branding deliverables such as stationery, email signatures, concession packaging throughout the year.
• Draft barter proposals

TIE-UPS & COLLABORATION WITH BRANDS THAT SUPPORT OUR STRATEGY
• Association with reputable brands which enhance our own product offering:
• Ferrari World
• Fitness First

MEDIA & ADVERTISING:
• Create media plan for each specific “larger” campaign.
• Arrange special rates with publications.
• Confirm the booking orders.
• Send the placements.
• Arrange for the payments.

BUDGET CONTROL:
• Keeping record of daily expenditures to review against cinema budgets.

BRANDING:
• Facilitate in conjunction with agency refresher updates for branding items such as popcorn boxes, tissue boxes, email signatures, stationery.
• Ensure all departments are aware of brand guidelines and use the logo in correct manner.
• Approve any logo placements.

PROCUREMENT:
• Brief department on campaign and requirements.
• Request to view samples.
• Get management approval.
• Place orders according to required numbers.
• Arrange delivery to Gulf Film.
• Brief Store Department on the distribution list for each of cinema.
• Inform cinemas of the deliveries.
• Keep stock updates.

ADHOC DUTIES:
• Support movie marketing with movies such as Dark Knight, Skyfall, Mission Impossible
• Place orders for movie memorabilia (Man of Steel)
• Assist with special screening request (Shooting Stars)
• Send suggestions to enhance specific movies (Twilight, Fast & Furious, The Hobbit)
• Implement customer survey.
• Year End gifts concepts. Create guest list. Write introduction letter. Arrange delivery. Put in place mechanics.
• Provide input into movie guide & assist proof reading

Requirements

• Bachelor’s Degree or MBA in either fields of Marketing, Branding, Journalism, Public Relations, Customer Service or related field.
• 6+ years of experience (Brand preferred)
• He/She must be based in UAE

About the Company

Novo Cinemas is home to the most innovative entertainment experiences in the GCC, offering each visitor A Great Time Out since 2014. We are one of the largest cinema chains in the Middle East because we push boundaries, pioneer change, and consistently strive for the "new". We began our legacy by introducing the region to such evolutionary technologies as the largest IMAX with Laser in the MENA region, online booking, e-kiosks and the first cinema-dedicated mobile app.

Novo Cinemas takes pride in showcasing the latest viewing technology, being acknowledged as the regional leader in cinema innovation when bestowed with the Most Innovative Cinema award at ComiCon ME 2017. This award is a testament to our dedication to providing customers with the most state-of-the-art movie-going experiences possible.

Our theaters are cinematic experience hubs creating lasting memories for every customer. Novo brings movies to life, letting guests choose from 2D, 3D, 4D, IMAX with Laser, ATMOS and luxury 7-Star VIP suites for their comfort. Supporting the in-theatre entertainment are bespoke gourmet menus, the latest trends in cinema snacks including frozen popcorn, fresh crepes and healthy treats. We are committed to providing every community with a personalized and outstanding entertainment experience placing cinema-goers at the forefront. Known as a destination for regional premieres, we are proud to host the most anticipated preview screenings. In addition to blockbuster releases, Novo offers corporate and private group bookings as well as alternative content such as live boxing, cricket and football matches and the performing arts. Films can be as informative as they are entertaining and Novo's commitment to education is reflected in our wide range of stunning IMAX documentary films available for private school bookings.

There are currently 158 screens across the GCC, ongoing expansion will see our numbers grow to over to 220 screens in more than 20 cinemas in four markets by 2019. Novo Cinemas. A Great Time Out! www.novocinemas.com