Marketing Manager

Job description / Role

Purpose:
• Responsible for developing & maintaining marketing strategies to meet agreed co. objectives.
• Evaluate customer research, market conditions, competitor data & implement marketing plan alterations.
• Oversees all marketing, ad & promotional activities.

Accountabilities and Duties:
• Strategic Planning and Direction for the set Brand portfolio.
• P&L co-responsibility.
• Conceptualization and execution of business objectives.
• Ability to brief, communication, media & research agencies.
• Collaboration with Operations, Procurement, Business Development, Personnel, and finance with matters pertaining the Brand maintenance and development.
• Monitoring the brand performance and providing analysis towards arising issues.
• Lead a team of brand managers & graphic designer, research & PR managers.
• Writing and disseminating periodic/Ad-Hoc sales and analysis/Recommendation to the involved stakeholders.
• Ability to negotiate and maintain a good working relationship with External Suppliers/Distributers.
• Set/Run a variety of consumer and trade promotions.
• Experience in Media campaigns productions.
• Ability to position, extend and prelaunch of brands.
• Channel strategy, Category or Product performance by channel.
• Shopper insight, Retailer perspective.
• Competitive benchmarking.
• Trade spending strategy.
• Budget, Business Planning Process (contribute).
• Document Key Shopper Facts, Understandings and future trends (Retail Environment/Category).
• Define shopper insights that will lead to competitive advantage, share.
• Recommend Shopper Insight Research Opportunities by R/E.
• Identify Opportunities for Shopper Insight Application.
• Define, design and do Post-Promotion Evaluation for Trade Promotions.
• Periodic in house/on field training activities to merchandising team.

Requirements

• Marketing Manager, Business development manager,Marketing head, Brand manager, Product manager.
• Minimum 10 years expertise in the similar fields especially in FMCG Industries within UAE;
• Experience in Product Launches, Brand Building Activities, Market Researches etc.

About the Company

Foodco Holding was established in 2006 to reflect the growing diversity of the group, which had seen the establishment of a number of companies under the banner of Abu Dhabi National Foodstuff Company (Foodco) presently and was established in Abu Dhabi in 1979 as a public share holding entity under the patronage of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, the President of U.A.E , these former divisions operate as standalone subsidiaries of Foodco Holding.

Supported by a dedicated team of approximately 500 employees, Foodco Holding continues to evolve, excelling in terms of expansion and innovation, with operations covering the food sector, retail, packaging, catering, restaurant franchising and other areas.

As a testament to our success, a 2011 survey conducted by the UAE Ministry of Foreign Trade entitled Success Stories of 110 UAE-based International Investors recognized Foodco Holding as one of the countrys seven most accomplished companies in the food industry sector.