Marketing Manager

Job description / Role

Prior experience in a Marketing Manager role is essential to be considered for this exciting opportunity. Please do not apply unless you have at least 3 years experience at this level. You need to be a broad based Marketing Manager NOT an Account or Brand Manager

Key Responsibilities

• Develop, coordinate and manage overall marketing strategy in line with the company’s mission, vision, goals and objectives
• Responsible for creative tactical marketing and PR campaigns, brand management and identity, developing and executing marketing strategies
• Lead, coach and develop the internal marketing team to achieve outstanding results
• Manage external marketing partners for all marketing, product, communications and creative services
• Liaise with GM, Head of Business Development and Sales team about PR & marketing initiatives and develops the marketing calendar for the year
• Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
• Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy to understand format
• Establish marketing goals based on past performance and market forecasts
• Responsible for achieving stretching targets and KPIs
• Monitor and analyse results of marketing campaigns and prepare reports on effectiveness
• Approve and oversee the development of effective advertising, promotional programs, website content, marketing budget and other marketing-related projects
• Focus on content marketing, CRM, social media engagement and website development projects, campaigns and lead generation management
• Prepare online and print marketing campaigns and work closely with agency and help in content creation and launch campaigns
• Communicate with various media buyers, advertising agencies, printers and other services
• Organize promotional events at trade shows and other venues, coordinate with staff and external vendors to ensure prompt delivery of materials and merchandise
• Identify weaknesses in existing marketing campaigns and develop solutions within budget
• Develop client experience and journey and execute the strategy set
• Act as a PR and Brand Ambassador, representing the company at events and trade shows.
• Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to maximize company exposure
• Arrange for interviews or public speaking events and construct press releases
• Assess opportunities for sponsorships and other partnerships and manage relations
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Liaising with events coordinators to maximize visibility at conferences, receptions, and exhibitions, including compiling product and literature lists to display or demonstrate
• Attending key conferences to manage booth, customer interviews and focus groups
• Monitoring competitor activity and generating leads for products and services.

Requirements

• Degree in Marketing, Public Relations, Communication or Journalism
• 8+ years experience in Marketing, with at least 3 years experience at managerial level
• Prior track record in the UAE market in the services industry
• Expert in digital marketing and lead generation
• Experience in creating a Marketing strategy from the ground up
• Arabic language will be an advantage but it is not essential

About the Company

KERSHAW LEONARD "WE CHANGE PEOPLES LIVES"

Who we are:

Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today.

Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates.

Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill.

What we do:

Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the client’s team, to assist wherever is needed to improve performance and leadership skills

Why Us:

The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region.