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Job description / Role
DESCRIPTION
Amazon strives to present customers with the widest selection of convenient and quality services at the best prices.We are looking for an exceptionally motivated and talented Marketing Manager with a strong customer focus and analytical skills to grow the Amazon Home Services (AHS) business in UAE.
The Marketing Manager's primary responsibilities will include:
· Create marketing strategy to impact brand perception, including conducting market research, testing and optimizing messaging across channels
· Execute the marketing strategy and own creation of marketing programs to acquire new customers
· Own all key traffic drivers for the category, and work as a category advocate with central traffic teams
· Conceptualize, design and execute online and offline marketing initiatives to extend awareness of AHS
· Conduct in-depth analyses to determine program effectiveness and continuously improve efficiency to maintain optimum RoI
· Understand and use customer-facing metrics to guide decision making
· Act as the ‘business owner’, possessing a strong understanding of internal and external variables that impact our business
· Coordinate cross-functional teams, and communicate with internal and external parties, to deliver results
The ideal candidate will also be a self-starter, endlessly curious & constantly seeking new learning across Amazon and our industry, detail-oriented & extremely organized, capable of dealing with ambiguity and scoping new areas, and comfortable working with teams, vendors, and senior management. We are looking for a marketer who takes ownership in leading the thinking of the business while helping foster a high-energy, collaborative & high-performance culture.
Requirements
BASIC QUALIFICATIONS
· Bachelor’s degree in marketing, economics, business, engineering and/or relevant field of study
· 4+ years demonstrable experience in product/brand marketing/consumer marketing
· Experience overseeing roadmap strategy and definition
· Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
· Ability to present ideas to various levels of an organization and gain support for initiatives
· Demonstrated ability to work independently and autonomously
· Comfortable with advanced Excel and capable of manipulating data in order to perform analysis
PREFERRED QUALIFICATIONS
· MBA or master's degree in relevant domain
· Experience with Email and Affiliate marketing, Social Media, SEO, and Digital Advertising
· Proven experience in managing performance-oriented campaigns
· Aptitude with basic SQL queries
· Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
· Prior team management experience
· Work experience in e-commerce/retail/services is a plus
· Arabic skills are a plus
About the Company
Amazon.ae, formerly Souq.com, is an English-Arabic language e-commerce platform, owned by Amazon, Inc. It is the largest e-commerce platform in the Arab world. On March 28, 2017, Amazon.com Inc. confirmed it would be acquiring Souq.com for $580 million. On May 1, 2019, Souq.com became known as Amazon.ae.