Marketing Manager

Job description / Role

About the role

We are looking for a highly motivated marketing manager to drive brand awareness, customer acquisition, and engagement for our food delivery business in the UAE. This role requires a strategic thinker who can execute impactful marketing campaigns, optimize user journeys, and collaborate cross-functionally with commercial, growth, and creative teams.

What you'll do

Planning & execution

• Develop and execute the monthly and quarterly marketing calendar aligned with the overall business strategy.
• Lead the ideation and execution of innovative marketing campaigns across in-app, digital, and offline channels.
• Work closely with growth marketing and commercial teams to build segmented demand-generating campaigns.
• Work alongside product and growth teams on new launches and feature promotions within the Careem Super App.
• Track and manage marketing budgets, ensuring efficient allocation and performance-driven decision-making.

Campaigns & content creation

• Work closely with the creative team to develop compelling content and assets for all campaigns.
• Own and manage the customer communication plan and CRM processes to optimize engagement and retention.
• Lead restaurant marketing initiatives, collaborating with account managers and commercial teams to enhance merchant visibility.

Team leadership & cross-functional collaboration

• Manage, grow, and lead a team of marketing executives, fostering a high-performance culture.
• Collaborate with commercial, brand, product, and external agency teams to ensure seamless execution of marketing initiatives.

What you'll need

• 3–5 years of experience in marketing, ideally in tech, food delivery, or start-up environments.
• Strong problem-solving skills with a hands-on approach to navigating complex operational environments.
• Proven ability to manage multiple projects while meeting tight deadlines in a fast-paced setting.
• Experience in budget management, including forecasting, reporting, and optimizing marketing spend.
• Strong leadership and mentoring skills, with the ability to develop and inspire a team.
• Track record of creating and executing innovative marketing campaigns while effectively communicating a compelling vision.
• Confident, outgoing personality with a natural ability to coach and influence others.
• Tech-savvy with strong digital literacy and proficiency in marketing tools and software.
• Previous experience in a technology-driven or start-up environment is highly desirable.

If you're passionate about food tech, growth marketing, and creating exceptional customer experiences, we'd love to hear from you!

What we’ll provide you

• We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:
• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work four days a week in office and one day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have two office days a week and three to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.