Marketing Manager | Al-Futtaim Education Foundation

Job description / Role

Al Futtaim Education Foundation (AFEF) owns and provides governance to Deira International School and Universal American School. AFEF aims to realise its vision of taking education in the UAE to the next level of future readiness and of preparing students for an increasingly globalised and technologically advanced world. Al Futtaim Education Foundation is an initiative of the Al Futtaim family to support the vision of the Government of Dubai and the Knowledge and Human Development Authority (KHDA) for the creation of a globally competitive economy while maximising its social contribution to the community through this not-for-profit endeavour.

- Defining and executing the marketing strategy for Universal American School, Deira International School and AFEF, utilizing school market trends, our competitors' strategies, and parents' feedback to identify new opportunities for growth.
- End-to-end management of campaigns: ideation, planning , budgeting, execution, and overseeing content creation; this includes social media campaigns, mall and streets billboards, press releases, radio, and marketing collaterals
- Leading the digital marketing and SEO activities for the websites of the schools and the Foundation
- Maintaining an updated library of marketing multimedia content for schools and the foundation on a termly basis by executing professional photo and video sessions, podcasts, interviews, and documentaries, and updating schools' and AFEF brochures and fact sheets
- Handling internal, public and executive events and visits: coordinating with internal teams and external suppliers and actively present on the event floor to ensure a smooth and successful execution.

- Managing partnerships with Al-Futtaim subsidiaries as well as external entities. Launching and distributing Momentum, a termly magazine that reaches over 4000 families.
- Examples of active external partnerships include the following: Emirates Literature Festival, COBIS, World Schools Summit, Jabal Amman, the School and Nursery Show, Yalla Magazine, Abu Dhabi Arabic Language Center, Ithraa, and the Chinese School in Dubai
- Becoming the Al-Futtaim's brand ambassador for AFEF and the schools, and a member of the People Advocacy team of Al-Futtaim Group
- Leading the marketing activities of AFEF projects and initiatives (examples: Project Aghsan, Scholarships and Refugees' Scholarships, Litre of Light) Activities (Podcasts, documentaries, teasers and Ramadan campaigns

At Al Futtaim Education Foundation, we are committed to fostering a culture of diversity, equality, and inclusion. We believe that every individual has the right to be respected and valued for who they are, and we strive to create a work environment where all members of our community feel safe, supported, and empowered to reach their full potential. This includes recruiting and retaining a diverse workforce, creating inclusive learning and working environments, and promoting equity in all of our policies and practices. We are dedicated to building a foundation of respect and understanding, and we actively work to eliminate discrimination, bias, and prejudice in all forms.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.