Marketing Manager Customer Relations Manager | Al-Futtaim Automotive | BYD

Job description / Role

Job Requisition ID: 167453

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the Role:

The purpose of the Marketing Manager Customer Relations Manager will be responsible for strategic analytics, performance monitoring, activations, and research within the Al-Futtaim Electric Mobility Company marketing organization. The role aims to drive closer brand connection, enable sales growth, uplift and retain customer experience, and create a more efficient and effective marketing organization.

What You Will Do:

• Manage strategic analytics, customer relations management, and customer insights management.
• Define Customer Lifecycle Management strategy with Al-Futtaim Electric Mobility Company by mapping customer lifecycle contact points.
• Exploit customer relationship management (CRM) data to understand customer behavior to identify business opportunities and address business challenges to enable acquisition, retention, and conversion.
• Set up a marketing framework and governance for sales and monitor performance.
• Ensure all marketing activities (sales and after sales) comply with the performance monitoring framework.
• Map data warehouse availability and insights.
• Provide support to marketing around sales lead generation, campaign development, and strengthening.
• Define, create, and deliver an appropriate multichannel contact strategy that drives awareness, loyalty, retention, and conquest for both sales channels and after sales.
• Contribute to the growth and quality of the customer database.
• Champion customer insights and marketing research.
• Work collaboratively with stakeholders across the wider marketing, sales, and retail teams.

Required Skills to Be Successful:

• Strategic analytics and data management experience.
• Performance monitoring.
• Activations.
• Customer insights and research.

About the Team:

Reporting to the Retail Director and will work closely with the broader internal and external stakeholders.

What Equips You for the Role:

• Bachelor's Degree in Marketing, Communications, or Business Administration.
• 6 years of work experience in a multinational marketing environment.
• UAE/GCC experience.
• Experience of working with agencies.
• Experience with executing CRM campaigns and a data-driven analytical outlook.
• Proficient with SAP customer relations management and Fastrack.

About Al-Futtaim Automotive:

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with a presence in 10 countries across the Middle East, Asia, and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM, as well as Electric Vehicles.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment. What keeps the company moving forward is a 9,000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive, and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.