Marketing Manager - Emirati National

Job description / Role

We are seeking a Marketing Manager (Emirati National) will lead the planning and execution of strategic marketing initiatives to enhance brand visibility, strengthen customer engagement, and support organizational growth within the utilities sector. This role demands strong marketing expertise, leadership capability, and the ability to collaborate across departments to deliver impactful, data?driven marketing programs.

Key Responsibilities

Strategic Marketing & Planning
• Develop the annual marketing strategy and ensure alignment with organizational goals.
• Conduct customer insight studies, market analysis, and sector benchmarking to support decision-making.
• Plan and execute integrated marketing campaigns across digital, print, outdoor, and PR channels.

Brand Management
• Oversee brand identity and ensure consistent application across all internal and external communication.
• Maintain and evolve brand guidelines, ensuring alignment with corporate reputation and positioning.
• Monitor brand perception and implement initiatives to enhance public awareness and trust.

Digital & Customer Engagement
• Lead digital marketing initiatives such as social media strategy, SEO/SEM, website enhancement, and customer journey optimization.
• Oversee content development for digital channels, newsletters, and customer communication platforms.
• Improve online engagement, traffic, and campaign performance through data-driven insights.
Communication & Public Relations
• Coordinate with communication teams on media relations, press releases, and public announcements.
• Support government communication, CSR initiatives, sustainability campaigns, and customer awareness programs.
• Manage external agencies, creative partners, and production houses.

Campaign & Project Management
• Develop targeted campaigns related to conservation awareness, service updates, sustainability programs, and new service rollouts.
• Track campaign performance and prepare analytical reports highlighting ROI and impact.
• Ensure quality, timeliness, and alignment with regulatory communication standards.

Budget & Team Leadership
• Manage the marketing budget and ensure optimized spending.
• Lead and mentor a team of marketing professionals, fostering a high-performance culture.
• Oversee procurement and vendor evaluation in accordance with internal policies.

To be considered for this role, you need to meet the following criteria:

• Must be an Emirati National (UAE National) with a valid Family Book (Khulasat Al Qaid).
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred).
• Minimum 8 years of marketing experience, including at least 3 years in a managerial role.
• Experience in utilities, government entities, energy, infrastructure, or regulated industries is a strong advantage.
• Proficiency in digital marketing tools, analytics platforms, campaign management, and content strategy.
• Strong communication skills in English; Arabic proficiency is highly advantageous.

About the Company

About Us Helping professionals grow. Supporting businesses thrive.

Black Pearl is a HR consultancy and recruitment firm based in the UAE. We connect skilled professionals with leading organizations across the Gulf region, offering a personalized and thoughtful approach to hiring.

Our team specializes in recruiting for roles across key industries, including but not limited to: - Healthcare and Life Sciences - Engineering and Construction - Technology and Digital - Finance and Accounting - Hospitality and Retail - Government and Emiratization

Whether you’re searching for your next opportunity or looking to hire, we work closely with you to understand your goals and find the right fit.