Marketing Manager - Expansion


Abu Dhabi, UAE

Ref: OP782-815

Job description / Role

Employment: Full Time

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role

Careem is expanding its ability to help simplify and improve the lives of people into new cities. With more than 25 different service offerings available on our Everything App, we have a lot of new products to bring to cities all around our region.

We're looking for a Marketing Manager who is passionate about launching new products and helping them to find a product market fit. This position requires a blend of strategic thinking, data orientation, creative marketing and a strong bias for action. If you are passionate about growing new products and have experience in Abu Dhabi and Northern Emirates we want to hear from you.


- Collaborate with colleagues within the expansion team and vertical teams to develop marketing strategies tailored to the local market
- Employ a data-driven approach to understand market trends, user preferences, and campaign performance. Use these insights to refine marketing strategies and work with functional teams on optimizing user experience
- Develop and execute marketing campaigns that encompasses digital campaigns, partner collaboration, and in app experiences. Ensure these campaigns are executed on time, within agreed budgets and build a view on performance to ensure continuous improvement.
- Develop a city level brand positioning strategy that is targeted around the stage of the market and the various target segments
- Work closely with product, commercial and finance teams to align marketing initiatives with user needs and company objectives.
- Be the voice of the city within Careem, ensuring the customer experience is maintained and the local needs of customers are captured



- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, with specific expertise in product marketing, digital platforms, partnership management, and brand development.
- Proven track record in developing and managing marketing campaigns, and understanding of product positioning within an app-based environment.
- Strong analytical skills and proficiency in using data to inform marketing strategies, including customer segmentation, targeting, and conversion rate optimization.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.
- Deep understanding of Abu Dhabi and Northern Emirates , consumer behavior, and experience in adapting marketing strategies to diverse cultural contexts.
- Ability to thrive in a fast-paced and dynamic environment, with a knack for problem-solving and creative thinking.

What we'll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

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Marketing Manager salaries in Abu Dhabi

Average monthly compensation
AED 7,500

Breakdown available for industries and years of experience