Marketing Manager, Property

Job description / Role

This role is a member of the Marketing team, reporting to the Marketing Director. This position is responsible for developing and executing brand and marketing programs for the upcoming Burj 2020 district. This includes brand activation, client centric marketing (sales & leasing), as well as global awareness building scaling up from 2017 and onwards.

The role working closely with the Integrated Marketing Team (Digital, PR, Content, Events, Analytics), as well as business units, and best in class agencies to deliver the annual marketing plan and provides closed loop reporting on marketing ROI.

Key responsibilities include the development and execution of marketing strategy and plans aligned to business growth objectives, implementation of marketing campaigns and programs, with a strong emphasis on digital.

Development of marketing strategy and plans aligned to business unit growth objectives, implementation of marketing campaigns, and measurement and performance improvement

Executing targeted client centric and opportunity centric marketing programs for Burj 2020 district.

Work closely with Marketing and Sales deliver cost-efficient integrated marketing campaigns against an annual marketing plan that involves research, messaging, positioning, theme / image development, creative packaging, videos, digital and social media outreach, microsites, email campaigns and / or creative marketing tactics. It also includes liaison with third party relations, including agencies, writers, etc

Responsible for tracking budget, touch points and results of the campaign outreach.

Lead qualification by analysing digital and offline- pipeline and by working with account teams, business development, sales leads and other internal stakeholders

Draw insights from marketing analytics to refine programs and improve performance.

Requirements

• Bachelor's degree in Marketing or business (or related years of experience)
• Any certifications in Project Management and Digital (SEO or similar) a plus
• 5-10 years of experience
• Minimum of 5 years experience in integrated marketing
• Experience from property/real estate sector a must
• International Multi-channel campaign planning, development and deployment.
• Working with senior stakeholders
• Ability to lead and support multiple projects under tight deadlines
• Deep understanding and ability to originate and apply marketing concepts
• Strong Operational Discipline, performance mgmt, reporting rigor
• Excellent project management skills

About the Company

Dubai has historically been an international hub for the physical trade of not only gold, but also many other commodities and so the establishment of the Dubai Gold & Commodities Exchange (DGCX) was the next logical step for the region and the local economy. DGCX commenced trading in November 2005 as the regions first commodity derivatives exchange and has become today, the leading derivatives exchange in the Middle East.

DGCX is a subsidiary of Dubai Multi Commodities Centre (DMCC), a strategic initiative of the Government of Dubai, with a mandate to enhance commodity trade flows through the Emirate by providing the appropriate physical, market, financial infrastructure and services required. The Management team of DGCX comprises senior personnel from the commodities, securities and financial services industries bringing a wealth of experience and expertise to ensure the success of DGCX.