Marketing Manager - Tryano

Job description / Role

Are you a Marketing Manager with a proven background in PR and Media Management who is strong in organizing and executing events?

We are currently looking for a Marketing Manager, with experience in Retail to work for Chalhoub Groups luxury department store, Tryano.

The Marketing Manager is assisting the Head of Marketing in defining the brand strategy to the region to meet business objectives and in developing the adapted marketing tools to implement the brand strategy by market/store, working closely with the retail marketing, digital marketing and commercial teams. He/she also maintains the brand standards applied across all activities. He/She is responsible for managing the human capital in his/her area ensuring excellence of marketing performance.
- Assists in the definition of the brand strategy, its identity and guidelines to build brand sustainability and awareness
- Applies in-depth knowledge of market dynamics, consumer/shopper insights and brand strength/weaknesses to break down the overall brand ambition into marketing and communication plans per market / per store.
- Develops the adapted tools to implement the strategy by market/store: ensures all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR).
- Presents the marketing action plan to the retail marketing
- New launches and its marketing tools
- Brand training
- Events calendar
- Challenges creative agencies to highest standards of communication.
- Animates the brand, media, and digital agency and identifies key opportunities for brand awareness.
- Uses marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggests optimizations on actions and tools.

Additional tasks might be required, in reasonable alignment with the job role.

The opportunity to take your career to the next level with an exciting, unique Chalhoub Own Concept experience

The chance to live and work in a dynamic regional retail hub

Staff discounts at all participating Chalhoub partner brand.

Requirements

- University Degree in Business or Marketing Graduate from recognised Business Schools or Universities
- Ideally holding an MBA: Retail/Brand/Marketing management, Digital marketing
- 7 to 11 years of relevant experience Marketing of global brands in FMCG, Luxury, B to B, Brand development, ideally for multiple networks and multiple markets
- Excellent English is required, Arabic and French are preferable

Core competencies:
- Actionable Consumer and Shopper Insights
- Performance Monitoring
- Brand and Category Strategy
- Integrated Brand Communication

Further competencies:
- Digital Marketing
- Regional Brand Activity Plans
- Customer Relationship Marketing
- Excellent in Store Execution

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.