Marketing Manager - Water

Agthia Group

Abu Dhabi, UAE

Ref: NP171-129

Job description / Role

Employment: Full Time

This role will be responsible for the strategic development as well as the marketing mix of the brand.  Work closely with Sales and other departments to maximise sales and develop new products and markets with the minimum investment in marketing activities.

- Develop the overall strategic brand plan which is effective in brand launch, delivering market share, volume and profit objectives, and building the brand equity measured via consumer tracking
- Ensure Net Revenue target and Gross Margin targets are met
- Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance
- Understand and action consumer behaviour and competitor activity to identify market opportunities and threats
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example manufacturing, supply chain and quality control) to implement these changes
- Conducts ongoing market visits and brand valuation
- Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department
- Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services
- Contribution to key projects organizational projects as assigned – Cost saving initiatives (squeeze)
- Planning & Reporting – Annual Budget, Quarterly Business Review, Mid-Year Review
- Effective liaison with Advertising Agencies. Supervising their activities in order to develop and produce on time, effective ATL & BTL brand advertising.

Requirements

- Bachelor Business Administration
- 8 years functional experience out of which 2 should be in an equivalent middle management position.
- Project Management skills
- Strategic penetration
- Consumer insight development
- Marketing savvy with strong and successful experience in marketing/category developments program execution
- Strong understanding of production and supply chain logistic processes, financial measures including P&L and NWC
- Disciplined, self-driven
- Execution oriented

About the Company

Agthia Group is a leading Abu Dhabi based food and beverage company established in 2004. The Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol Agthia. 51 percent of the Company’s shares are held by General Holding Corporation, an Abu Dhabi Government entity, with the balance held by individual and institutional investors.

The Company’s assets are located in the UAE, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality, trusted and innovative food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East.

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