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Marketing & PR Executive Beauty

Chalhoub Group


Ref: GP285-1259

Job description / Role

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 6o years. As we continue to grow, it's our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

Our passionate teams drive our vision forward, without them, we couldn't create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals - and beyond. It's an exciting journey we're on, and one you could be part of.

What we are looking for: Marketing & PR Executive Beauty

As a Marketing Executive & PR Executive you will be responsible for the communication and maintenance of global Brand values, aligning market and Brand strategies, providing a clear vision and position to the Brand, and keeping track of marketing performance, opportunities and threats. You will also act as the direct contact for all marketing activities with stores and regions. You will prepare the marketing plan and budget strategy for the UAE and GCC regions. You will ensure implementation of the adapted marketing tools to implement the brand strategy by region/store, working closely with the commerical teams, brand head office and PR agencies.

What you will do

Marketing Strategy

- Plan, develop and implement marketing strategies in selected markets to achieve the designated brand's objectives
- Develop the adapted tools to implement the strategy by market/retailer/store
- Support the preparation of the presentations of the marketing action plan:
- New launches and its marketing tools
- Brand training

Events calendar

- Plan, budget and implement events/PR/Media activities, manage PR agencies
- Coordinate on a daily basis with Area Managers and Division Manager
- Using marketing KPIS to measure brand and marketing activities through reporting

PR & Brand Marketing

- Manage the relation with the PR agency, aligning the strategies and respecting allocated budgets
- Passion for Beauty with deep understanding of categories, products and competition
- Collaborate with creative agencies to develop the communication tools
- Collaborate with media and digital agencies for the implementation of the Brand activities to Brand standards
- Organize and attend Brand's marketing activities
- Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines, by liaising with the contractors while keeping strong attention to details


What you need to succeed in this role

- Degree in marketing
- At least 2 years in a brand marketing role, preferably with a luxury beauty brand or fashion retailer
- Regional experience, ideally based in Dubai
- Marketing of global brands in FMCG, Luxury, B to B, Brand development, ideally for multiple networks and multiple markets
- Can provide examples of marketing campaigns that have driven traffic to stores
- Have high emotional intelligence and ability to understand cultural nuances.
- Excellent at collaborating cross functionally and dealing with mall management, external agencies
- Excellent English is required, Arabic would be a plus

Key Competencies

- Actionable Consumer and Shopper Insights
- Performance Monitoring
- Brand and Category Strategy
- Integrated Brand Communication
- Innovation
- Regional Brand Activity Plans
- Customer Relationship Marketing
- Excellent in store execution

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now's your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you'll have everything you need to innovate your career.

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing benefits

We recognize the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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