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Marketing & Social Media Specialist

Beaconhouse School System

Al Ain, UAE

Ref: SP205-12

Job description / Role

- Below the line & Above the line advertising techniques & channels
- Content generation
- Copy Writing & art direction
- Creating campaigns
- Marketing budgeting
- Print marketing
- Digital marketing

Candidate will be in charge of and look after the below. The below tasks are examples of work related to the position but can be more or less as per the requirement or when given a project.

- Taking photographs of student activities
- Helping plan events related to the school (ie, global day, UAE national day etc)
- Keeping records of all events
- Social media marketing for the school
- Yearly marketing campaigns for offers or admissions
- Following brand guidelines
- Creating weekly video newsletters
- Generating content for all marketing channels
- Liaising with marketing-related vendors
- Designing marketing collateral
- Editing videos/photos

Requirements

- Relevant Bachelors or Post Grad Degree
- Minimum of 3 years of experience in the Marketing field (preferably in the Education sector)
- Good English speaking & writing skills
- Based in UAE (Preferably in AlAin)
- Experienced in Photoshop & Illustrator
- Experienced in Excel & Microsoft applications
- Knowledge with average experience of Video Editing
- Social Media expert

About the Company

The Beaconhouse group has almost 308,000 fulltime students in eight countries and is possibly the largest school network of its kind in the world. Established in November 1975 as the Les Anges Montessori Academy with 19 toddlers, Beaconhouse has since grown into an international network of private schools, imparting distinctive and meaningful learning to students all the way from birth – through its partnership in Pakistan with Gymboree Play & Music – to post-graduation, through Concordia Colleges and the Beaconhouse National University.

Of these students, close to 101,000 study at the group’s flagship network, the Beaconhouse School System, in Pakistan as well as overseas, while the remaining are largely enrolled at The Educators, a parallel school network operated by the group.

The Beaconhouse of today is thus much more than just a stand-alone school. Through distinct and independent divisions across multiple destinations including the UK, Malaysia, Thailand, the Philippines, Oman, the UAE, Pakistan and Belgium, it caters to the education and training needs of a large and diverse group of individuals of varying ages, socioeconomic backgrounds, and nationalities, with its activities also extending beyond education in some countries.

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