Marketing Specialist - 6 Months Contract Extendable

Dubai, UAE

Ref: HP647-2014

Job description / Role

Employment: Full Time

• Develop Country Marketing plan in line with the MEA regional marketing strategy and business goals
• Set Marketing Objectives and priorities in line with the overall business plans for the Middle East markets.
• Drive the regional marketing priorities with differentiated CVP’s into assigned countries in support of business goals.
• Drive the implementation of Trade, Consumer promotions and BTL activations within country
• Ensure accelerated growth of retail distribution in markets with focus on achieving coverage, productivity and throughput targets
• Lead the marketing activation agencies to deploy as per brief to high quality implementation
• Own the results of all marketing activities deployed in country
• Help identify and deliver growth opportunities within priority sectors, seeking ways to increase market share and profitability.
• Drive "product + sales basics” training programs for Sales
• Co-ordinate all local brand and communications activities in markets (e.g. campaigns, promotions, newsletters, OOH, Radio, Signage)
• Contribute to the Global Marketing team best practice sharing and new product / CVP development
• Coordinate closely with distributor’s marketing teams to ensure local relevance and implementation quality, provide supervision and guidance.
• Responsible for the Lubricants SP&A budget for ME – ensuring appropriate tracking and prioritization of activities to achieve highest impact in results
• Ensure full alignment between the marketing, sales, supply chain and technical teams

Requirements

• Marketing implementation experience with evidence of successfully growing market share, volumes, profitability, product coverage, trials and offtake.
• Experience of implementing CVPs with full local buy-in.
• Broad experience of the marketing mix (e.g. market research, new product development, brand, pricing management, promotions).
• Degree level education, Master’s degree in a relevant discipline would be preferred but is not essential subject to proven business experience.
• Confidence with numbers and ability to identify what drives business results
• A proactive and "ready to import and share good ideas” mindset
• 3 - 5 years proven marketing experience in the lubricants, associated automotive / chemical business, consumer goods or any other distribution driven industry in the MEA region.

About the Company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

ManpowerGroup powers the success of many of the world's most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.

ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.

Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including: