Job description / Role
The Marketing Specialist is responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic to the stores.
-Participate in setting up and implementing marketing strategies as well as a timetable of promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues.
-Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities.
-Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization.
-Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
-Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities.
-Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share.
Qualifications, Experience, Knowledge:
-Strong knowledge of key Marketing and Advertising principles
-Bachelor’s Degree in Marketing or equivalent
-2-3 years of experience in a similar field
-Fluency in English; Arabic is a Plus
-Proficiency in MS Office
-Change and Adaptability
-Planning and Organizing
About the Company
Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia.With over 11,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 15 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar and United Arab Emirates.