Marketing, Unit Head - UAE National

ManpowerGroup Middle East

Abu Dhabi, UAE

Ref: HP647-1952

Job description / Role

Employment: Full Time

A diversified local company in Abu Dhabi is currently recruiting for a UAE National –Marketing, Unit Head. You will be reporting directly to the Visitor Experience & Marketing Manager

The Marketing Manager is responsible for marketing the Museum, creating a global marketing strategy for the short and long term, its programs and activities to the museum's multiple audiences and stakeholders around the world.

Responsible for:
- Marketing Unit

Internal Communication:
- Closely liaising with all liaising with all departments of the museum

External Communication:
- Liaising with community groups, magazines, airlines, artists, partners, sponsors, publicists, graphic designers, marketing contractors, newspapers local and international, TV and media

Key Responsibilities/Duties

Managerial Role:
- Oversee the management of marketing functions and direct the work of employees in the unit. Managing external suppliers i.e. agencies, production houses, digital suppliers, etc.
- Communicate Museum, Directorate and Departmental decisions to employees;
- Ensure that the performance, goal and target setting of various tasks and the conduct of the staff in the Unit, especially marketing officers, Loyalty program officer and design team, are in accordance with the policies and procedures of the company
- Provide performance management, career development guidance, and development of key performance indicators (KPIs) for his/her direct reports, and ensure the development of all employees within the Department (in coordination with the Human Resources Department);
- Development and management of the Marketing budget for input to the Visitor Experience & Marketing Manager.

Organizational Role:
- Work with the Visitor Experience & Marketing Manager to develop medium and long-term plans for the Marketing Unit which are in line with the company’s vision, mission and strategic objectives;
- Establish Unit goals, methods, policies and procedures for implementing programmes in alignment with the Sector and the Authority’s mission and goals;
- Review project proposals or plans to determine time requirements and funding marketing limitations;
- Develop plans which project funding, feasibility, staffing and time constraints of the Section, ensuring the availability of required resources to carry out all tasks related to the plan;
- Create and foster collaborative working relationships among Section employees and internal teams.

Functional Role:
- Develops and implements marketing initiatives for general the company’s Museum's promotion / branding
- Prepares promotional schedules and writes, edits and advises on creation of core marketing and promotional material
- Promotes exhibitions and public programs and builds a positive image or brand for the institution
- Defines the guidelines for corporate identity (graphics, logos, ...)
- Works collaboratively with the Museum retail, venue hire, etc. in order to market services and increase participation, attendance, and revenue.
- Manages the development, implementation, and maintenance of the Museum's website
- Manages a budget and staff
- Ensures the implementation of the Transfer of Knowledge policy
- Any other duties appropriate to the post

Key Accountabilities:
- Museum Marketing Development
- Staff Management and Development
- Development of Marketing Strategic Plan
- Efficiency of Outsourced Contract Management Quality Control

Key Performance Measures:
- Increase in commercial and social media activity
- Increase in loyalty & membership programs
- Increase in attendance to programs & events
- Performance appraisals conducted and submitted on time
- Training hours per person per year in line with annual minimum training hour requirements
- Employee satisfaction index
- Marketing Strategy and Operational plan submitted within the required timeframe, including budget proposal with complete substantiation & justifications
- Acceptance of the Strategic Plan by the Section Manager and the Director of the Department
- Vendor issues are dealt with within pre-set SLA timeframe;
- Contracts are managed within budget
- Quality of marketing functions;
- Compliance of functions to set policies and guidelines;
- Number of problems/gaps identified and resolved within established SLA timeline.

Requirements

- Knowledge of the organization, HR management rules, policies, vision and missions of the company
- Aware of the company’s current agenda and projects
- Social and new media marketing
- Development and implementation of marketing plans
- Email marketing systems
- Marketing research / surveys
- Production of publications
- Knowledge of Website program design, monitoring, evaluation and reporting
- Knowledge of Client Services standards
- Microsoft Office suite
- Interest in Web 2.0 tools for marketing and community development

SKILLS:
- Establishes and maintains effective working relationships with a variety of internal and external contacts
- Prioritizes, organizes and schedules workload
- Meets budget limitations and deadlines
- Leads and manages marketing officers and designers
- Ensure high standard donor reports through meeting donor contract requirements
- Strong ability to analyse figures and data

Preferred:
- Bachelor Degree or higher diploma [Second cycle; Master or higher] in Marketing, Communications, Public Relations or related disciplines
- Business Administration (MBA) or Masters in Marketing/Communications [highly desirable]
- 4 to 8 years of experience marketing programs and management role
- Demonstrated work history specifically including external relations, marketing communication, public relations and fundraising success

About the Company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

ManpowerGroup powers the success of many of the world's most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.

ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.

Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including:

  • IT & Telecommunications
  • Engineering & Construction, Oil & Gas
  • Banking, Finance & Legal
  • Sales & Business Development
  • Marketing, Public Relations & Communications
  • Human Resources & Training
  • Customer & Support Services (Secretarial and Administrative)
  • Operational, Supply Chain & Logistics
  • Executive Recruitment
  • Emiratization Solutions
  • Recruitment Program Outsourcing Solutions
  • Managed Service Provider Solutions
  • Talent Based Outsourcing Solutions
  • Outsourced Staffing Solutions

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