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Job description / Role
Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
Our Corporate Strategy aims to double the size of our business while reducing our environmental impact by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It’s never been such an exciting time to join the Unilever team.
Gulf Business Unit is one of the 5 Business Units within North Africa and Middle East MCO. The BU consists of 5 countries- UAE, Oman, Bahrain, Kuwait and Qatar and operates on a hybrid model of Joint ventures and Distributor management. The business has a turnover of apx 500 M Euros and is one of the most profitable businesses within Unilever. Customer Development as a function consists of apx 250 employees.
Job Position: MCO Category & Portfolio Mktg Mgr
Function: UFS Marketing
WL: 1
Reports to: Foods Marketing Leader
Scope: Foods Marketing
Location: MCO MEPS (Dubai, UAE)
Business context and main purpose of the job
•Develop best solutions for the MCO for FOOD (sub)categories
•Drive MCO Marketing to execute brand and need (states) driven communication and activation
Main Accountabilities
General:
•Implement set category strategy, segmentation and deployment for all food categories, with focus on Savoury
•Manage Marketing Mix and drive perfect execution via local MCO teams
•Category Marketing:
•Deliver OTIF innovation / renovations and rejuvenations
•Project Chicken Seasoning
•Project Hummus
•Project Savoury Roll-out Basket
•Project Shaheen (Portfolio Need States Follow-up)
•Project Arabia (Portfolio Need States Follow-up)
•Project Pack Reno Arabic SKUs
•Collect market, operator-needs and competition understanding linked to projects and category initiatives
•Product: Develop exceptional product experiences based on CMI research
•Packaging: Develop artwork (claims) in line with brand and regulatory guidelines
•Proposition: Create Brand Experience Toolkits for innovation / big activation projects
•Price: Set strategic pricing, and drive quality volume estimations with MCO, drive solid business cases with MCO and Finance
•Promotion: Deliver campaign ideas with agency partners based on global/cluster BCI
•Place: Guide on-off line execution in push-pull activation with indicative KPI setting
•Deliver Post Launch Evaluations: Gravy, Jus, Chicken Shawarma
•Portfolio marketing:
•Drive top 10 Action plan for core Food SKUs
•Product: Manage and rationalise foods product portfolio based on performance
•Packaging: Implement brand guidelines / regulatory changes across product portfolio
•Promotion: Drive adoption of global/cluster BET into MCO Operator Journeys
•Place: Check for Integrated Demand creation and KPIs in Best operator Journeys
•Proposition & Price: Check for sharp sales essentials execution with MCO marketing and chefs e.g. cutting guides, selling stories
•Interface with other MCO functions:
•Lead Business and Innovation Reviews in local LT meetings
•Input into Perfect Launch with MCO Marketing & CD
•Interface with Artwork Excellence group, Legal, Regulatory
Reporting line and key interfaces
Direct Reports
•Dependent on MCO organisation
•MCO LT
•MCO Marketing team
•MCO Supply Chain, R&D and Finance
•Foods Marketing Director
•AAME CLT / GKM
Requirements
Key Skills
•Operator (chef intimacy) and market understanding
•Strategic Marketing e.g. (sub)category sizing, segmentation, portfolio planning
•Project and budget management
•Financial & Business Acumen e.g. volume estimation, business case and P&L knowledge
•Foods Category Brand Development
•Project Leader roles
•Managing multidisciplinary teams
•Brand Building (Campaign) Experience
Leadership behaviours
•Primary as Project Leader
•Bias4Action
•Accountability and responsibility
Primary as Marketer
•Consumer/Customer focus
•Growth Mindset
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.