Offline Brand Manager

Job description / Role

I am the OFFLINE BRAND MANAGER and the expert of the brands Brick and Mortar retail activation and expression. I ensure the local retail implementation of the Brand plan, from launch plan execution to retailer differentiation and animation plan. I am the voice of the brand in the country, the voice of the country in my brand flower and the face of the brand in front of retailers.

KEY RESPONSIBILITIES:
•Lead the orchestration of marketing campaign at retailer level, following the Brand plan & 360 ( in close collaboration with other team members)
•Work with KAMs to adapt the Brand Trade Plan to retailer
•Forecasts & follow-up of all POSM elements for the brand
•Present brand and trade initiatives to distributors
•Manage and own local PPP budget for the responsible lines
•Create local planograms based on guidelines & retailers
•Ensure perfect image of the brand offline by sharing guidelines & tools to distributor: planogram, visuals, videos, testers, posm...
•Ensure correct allocation of promo testers by country
•Develop and Implement animations: pop-up, podiums, FSS events in line with guidelines, Trade plan & marketing plan
•Produce local posm elements if needed
•Main leader of FSS in collaboration with KAM & distributor
•Support in sales and trade meetings
•Responsible of the trade plan

MY CORE KPIS ARE:
i)Sell out in B&M
ii)Quality and 360 consistency of local activation content
iii)Trade plan management
iv)Local PPP management

MY DELIVERABLES/OUTCOMES ARE:
•Trade plan / FSS plan
•Local launch offline execution
•Planograms
•Forecasts of brand posm

Requirements

I HAVE IN-DEPTH KNOWLEDGE OF:
•Brand DNA
•How to build visual and impactful animations
•Consumer and customers habits & language
•Supplier relationship management

PEOPLE I WORK CLOSELY WITHIN 3.0:
•Close alignment on 360 product expression with PBM, OBM, SBM & experts
•Partner with KAM on 3* launches & Trade plan
•Distributors on launch execution, animations, eventing & VM & tared plan
•Local Suppliers
•Finance
•DMI RD

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.