Job closed
Ref: RP957-321
Job description / Role
GENERAL DESCRIPTION
To control the online journey of consumers and shoppers across both our DTC and e-retailer websites. to drive the recruitment and conversion of the brand online and plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty. To adapt/enrich the brand strategy to the e-Com reality.
DUTIES AND RESPONSIBILITIES
• Adapt and enrich the brand strategy for the E-Com execution
• Responsible for the brand media campaigns & budget
• Ensure the development of an excellent user experience and customer journey on all e-commerce platforms: design & aesthetics; content; navigation; platform performance
• Work on e-retail activation plan per launch in line with marketing calendar
• Build content strategy for DTC & e-retailers engagement
• Own e-retail merchandising execution
• Own online sampling activity
• Own and run crucial CRM initiatives to generate and activate target online consumer profiles & grow brand database
• Own the Search (SEM-SEO) strategy and implementation in alignment with Digital Director
• Impulse and orchestrate Rating & Reviews on owned websites and E-Commerce platforms, as well as e-retailer platforms
• Consolidate and analyse ecommerce KPIs and media campaigns (conversion rate, traffic, bounce rate) for business insight (with E-KAM)
• Be the voice of the brands on E-Com / CRM topics
• Manage the relationship with Digital/ media agencies
Requirements
KNOWLEDGE AND EXPERIENCE
• Brand DNA
• E-commerce landscape and optimisation strategy
• Digital technology expertise and trend knowledge
• Media planning & KPI’s
• CRM strategy and execution
SKILLS AND ABILITIES
• E-commerce performance
• Revenue & profitability
• Traffic, conversion rate & time spent
• Website & search performance
• Country adoption of online content
• CRM performance & budget
• Registered customers growth
• Interaction, conversion and retention rates
• Media campaign & budget
PERSONAL COMPETENCIES
• Class online customer experience
• E-commerce activation plan and brand content
• Website service strategy, assets & guidelines
• Brand CRM strategy, assets and guidelines
• Reporting on e-commerce and digital campaign performance
About the Company
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.