Online Brand Manager

Job description / Role

Hello, we're L'Oréal.

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As an online brand manager, you'll be the driving force behind our online brand presence, shaping the digital journey of our discerning customers. Reporting to the brand director, you will be a key member of a diverse and high-performing team, collaborating closely with sales, marketing, and other teams to elevate our brands in the exciting world of online retail. You will be responsible for crafting and executing the e-commerce strategy, focusing on maximizing online and multichannel revenue growth. This includes setting the framework, strategy, and staging calendar for campaigns, pricing, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling, and off-platform media (within the allocated budget). You will also develop and optimize a media traffic strategy to drive traffic from off-platform sources, as well as a lower-funnel media strategy to boost sales. In addition, you will develop a CRM strategy to personalize the online experience and drive sales through segmentation, targeting, email marketing optimization, and data analysis. Finally, you will leverage data insights to improve product and brand performance, enhance customer loyalty and repurchase rates, and provide regular reporting and analysis to the team and management.

• E-commerce Strategy: Implement and optimize the e-commerce strategy to maximize online and multichannel revenue growth.
• Online Brand Management: Build and maintain a strong online brand image through compelling content, strategic layout, and engaging promotions.
• Media Strategy: Develop and execute a comprehensive media traffic strategy to drive traffic from off-platform sources and optimize lower-funnel media campaigns to increase sales.
• CRM & Data Analysis: Develop and implement a CRM strategy to personalize the online experience, drive sales, and improve customer loyalty. Analyze data to gain insights and improve product and brand performance.
• Reporting & Analysis: Provide weekly and monthly reporting on performance, including sell-out tracking, data analysis, and recommendations for next steps.

Key Responsibilities:

• Build overall e-store brand image: content, layout, promotions (bundles) & story.
• Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client or customer.
• Champion the online brand strategy including: setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling, and off-platform media (LF media budget).
• Develop a clear media traffic strategy, execute & optimize for off-platform traffic for each platform.
• Develop an optimized lower funnel media strategy to increase sales.
• Develop a CRM strategy to personalize the online experience and drive sales. This involves segmentation, targeting, email marketing optimization, and data analysis.
• Improve product and brand performance in their respective pillar by building insights through data.
• Constantly work on the buyer data to improve loyalty and repurchase.
• Deliver weekly reporting and update the team on performance by category (sell-out tracking) alongside a clear recommendation on next steps if needed.
• Own monthly reporting for the brand on e-commerce to Zone and ManCom.

We Are Looking For

We are seeking a highly motivated and data-driven individual with a passion for luxury beauty and a proven track record in online brand management. You thrive in a fast-paced environment and possess exceptional collaboration and communication skills.

• Digital & Media Performance Management: You have a strong understanding of digital marketing and media performance metrics, with the ability to analyze data and make data-driven decisions.
• Problem Solving: You are a resourceful problem solver, able to identify and address challenges effectively.
• Social Commerce Activation: You are proficient in activating social commerce strategies and driving sales through social media platforms.
• Budget Management: You have experience managing budgets and allocating resources effectively.
• Data-Driven Decision Making: You have a strong analytical mindset and use data insights to inform strategic decisions.

Required Skills / Competencies / Experience:

• Demonstrate ability working with a diverse group of people and high collaborative skills across teams in organizations, fast in adapting to new environments and critical thinking.
• Strong negotiation skills, data-oriented, analytical, and sales budget planning skills.
• Strong operational marketing/digital capability of building detailed activity plans.
• Collaborative and able to work between sales and marketing.
• Media knowledge.
• Experience using Salesforce, Magento, or any other platform.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!).
• Real responsibility from day one, there's no sitting on the sidelines at L'Oréal.
• An environment where people of every ethnicity, social background, age, religion, gender, as well as people with disabilities are accepted, can speak up, will thrive, and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal or environmental causes to make a concrete difference.

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet.

We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.