Online Brand Manager - Maybelline

Job description / Role

We are Maybelline, New York makeup made for all!

We work hard and play hard!

As an Online Brand Manager, you are taking on a very strategic central role for the brand as e-com represents 40% of MNY business in the GCC. This position has many stakeholders like brand, zone, and the wider e-com community. You will need to have a strong understanding of e-commerce and the digital environment to drive a consistent objective and brand identity across platforms alongside strong stakeholder management skills. You will determine the e-com growth in years to come!

You will be responsible for creating the brand online strategy to sustain our position as the #1 mass makeup brand.

Key Responsibilities:

• Build overall e-store brand image: content, layout, promotions (bundles), and story.
• Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client or customer.
• Champion the online brand strategy including: setting framework, strategy, and staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media (LF media budget).
• Develop a clear traffic strategy, execute, and optimize for off platform traffic for each platform.
• Responsible for developing marketing tools for the platform.
• Improve product/brand performance in their respective pillar by building insights through data.
• Constantly work on the buyer data to improve loyalty and repurchase.
• Deliver weekly reporting and update the team on performance by category (sell out tracking) alongside a clear recommendation on next steps if needed.
• Own monthly reporting for the brand on e-com to zone and ManCom.

Required Skills, Competencies, and Experience:

• Demonstrate ability working with a diverse group of people and high collaborative skills across teams in organizations, fast in adapting to new environments, and critical thinking.
• Strong negotiation skills, data-oriented, analytical, and sales budget planning skills.
• Strong operational marketing/digital capability of building detailed activity plans.
• Collaborative and able to work between sales and marketing.

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.