Paid and Owner Media Manager - B2C

Job description / Role

Working with the Paid and Owned Lead to develop a thorough omni-channel understanding of local consumer behaviors and preferences.

Client Details

Global consumer brand.

Description

* Working with the Paid and Owned Lead to develop a thorough omni-channel understanding of local consumer behaviors and preferences
* Ensures available consumer, retail, shopper data are appropriately analyzed and used for marketing decisions concerning the Brand
* In line with this, develops the Brand's overall consumer priorities
* Based on the 360 Consumer Marketing Plan, defines the paid media plan: where to play, calendar, assets,.. in accordance with brand digital strategy and owned and earned media
* Build consolidated calendar of paid media activities and ensure coordination across brands, building a portfolio approach

Job Offer

Paid and Owned Lead across multiple brands.

Requirements

* Paid Search experience
* Knowledge and experience working with Google Ads Manager, Facebook Ads Manager or other Social Media Marketing Tools
* Strong knowledge of Excel, and Google Analytics, Google Studio
* Strong analytical and critical thinking skills and proven ability to leverage data to make intelligent, actionable business decisions
* Ability to develop ideas and strategies that lead to success and the growth of our Brands
* Strong communication skills
* Brand knowledge (product, consumers, strategy,..)

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.