PDC/PRM Manager

Job description / Role

Company Profile:

Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

Our Corporate Strategy aims to double the size of our business while reducing our environmental impact by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It's never been such an exciting time to join the Unilever team.

PDC/PRM Manager - NAME, People Data Centre

Within the market, the PDC/PRM manager champions the roadmap, adoption and engagement in the roll out of PRM capabilities, which include the Unilever Cloud solutions that enable Data Driven Marketing and Commerce

In the local markets, supports brand / market PRM roadmap development and helps shape the overall PRM strategy in the cluster

Building regional brand data acquisition strategies which are in line with brands JTBD and designated consumer journeys.

Assessing the technical landscape and tech infrastructure in the region for data driven marketing and cloud implementation

To work closely with all relevant stakeholders (including: media, media agencies, digital transformation, PDC and IT) to build DMP for our top markets.

Advises on data driven marketing best practice in market and proactively publishes knowledge share updates as part of the global PRM Community meetings, including repeatable toolkits

Builds and champions innovation & case studies to unlock / demonstrate the business value of PRM

Responsible for the ongoing updates and the quarterly presentation of the value/ROI delivered from deployed PRM programmes in the cluster

Expand the PDC expansion plans to build both capacity and capability and upscale our PDC team skills and capabilities on the ground.

UL Equivalent Work Level: WL2

Last Updated: Sept 2018

Background:

Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres - delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data, with PRM data, with search data, with ratings & reviews data, and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

About The Role:

The PDC/PRM Manager will be the lynchpin in Unilever's industry-leading data driven marketing and social & business analytics function, the champion of the use of personalised communications to drive better reach and engagement across Unilever's brands and categories in the NAME. This role exists to build capability, drive service and process improvement across the network. The ideal candidate will be digital native, results-focused, plugged into the world of consumer engagement, and have a strong experience and understanding of the value of using CRM to drive increased reach, engagement and business results.

The main responsibility of this role will be to set up a state of the art PRM function in NAME working with our global team in setting up the DMP and landing Unilever cloud. While, playing a supervisory role for the overall PDC expansion plans and to insure a smooth data usage and integration of all PDC pillars.

Responsibilities:

Primary Responsibilities
- Locally responsible for the solutions provided by the global SBA and PRM teams, liaison to senior management in market
- Be the local SBA / PRM product owner and receive all new briefs, feature and capability requests, which need to be challenged and specified before they're shared with the PRM analysts
- Tracks all local requests from the Digital Analyst, Consumer Insight Specialist and Digital Marketing Category Lead concerning the PRM applications
- Proactively manages the pipeline of work and demand by collecting, evaluating and passing along incoming briefs to CEC/SBA/PRM
- Work closely with the DX team (digital transformation) to accelerate the digitally transformation program of the organization by bringing in the latest knowledge and use cases about data driven marketing and commerce and by actively engaging with the DX team in developing best practices and local PRM use cases.

Requirements

Key Requirements:

Primary Traits (required)
- An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
- Clear leadership qualities, with a clear vision for the future of consumer analytics & insight
- Able to think strategically but also scan the detail on service delivery and anticipate likely risks, obstacles and customer demand
- Ability to nurture strong relationships with influential senior stakeholders, as well as support key delivery resources (analysts & operational roles)
- Excellent communicator upwards (able to articulate the essence of different services and their business value in the language of senior stakeholders), laterally to peers, and downward to key delivery resources.
- Able to "fail fast" and to admit errors of judgement (this will be inevitable)

Interfaces
- Reports into the PDC Cluster Director
- The job holder will work regularly with peers and senior stakeholders in the business to ensure that they embrace the PDC and understand their benefits (Primarily Brand, Media, Digital Transformation team & CMI team)
- Primary delivery responsibility to assigned regional (market / cluster) brand teams
- The job holder will work with PDC Delivery Managers & Analysts to understand how current processes work, whether there are any current workarounds, and how these can be improved
- Working with Capability Centre Lead on opportunities and prioritisation
- Working with the global PRM team on building use cases and developing PRM programs for the region

Skills And Experiences
- Ambassador of data driven marketing and commerce
- Has 6+ years of experience in Digital Marketing
- Excellence in Digital Marketing campaigns
- Knowledge of Adobe marketing cloud and/or Salesforce marketing cloud (or any similar tool)
- Deep understanding of the digital ecosystem (including social media & search) and its strategic move at global and local levels
- Strong analytical skills and appreciation of coding languages, data sources, data matching and data acquisition
- Strong data mining and research skills, with excellent story telling capability when it comes to presentation of findings
- An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
- Proven project management skills, particularly around assessing priorities and managing workloads
- Experienced in working in an agile environment and working in scrum / squad teams
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Experience managing relationships within a large, multinational, matrix organisation
- Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
- Experience planning & delivering CRM campaigns (Email / SMS marketing / Media)
- Self-starter, transparent and persuasive.
- Project management experience, particularly around managing delivery or implementation
- Experience executing personalized communications & tracking the impact of different personalisation techniques to drive business value
- Experience coordinating the introduction of a new internal service or capability at a major organisation.
- Passion for the social & digital world and its implications for business

About the Company

Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.

From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.

We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.