Performance Marketing Executive

Job description / Role

Chalhoub is the leading luxury retailer in the Middle East. With more than 600 stores, 300 brands, and 60 years of experience in the region, they are the premiere destination for luxury goods. To fuel the next stage of the organization’s growth we are looking to build a world team. From physical retail through to supply chain and customer loyalty, we aim to use data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey.

MUSE is the latest experience- based loyalty programme from the region's leading luxury brand partner, Chalhoub Group. Bringing together over 35 aspirational fashion, beauty and lifestyle brands from across Chalhoub's retail network in the UAE, Kuwait and soon in KSA - MUSE is a loyalty programme unlike any other, taking members on a story of inspiration and providing a world of experiences at their fingertips through the MUSE App. Members of MUSE can: collect and redeem points at more than 35 brands; unlock benefits as they elevate through the tiers; and enjoy a host of experiences tailored to them

Responsibilities include, but are not limited to:
• Plan & execute all marketing campaigns over Digital/Online Marketing channels.
• Drive paid & organic marketing strategies and execute to maximize the ROI on marketing spend and achieve KPI target
• Strategically develop, test & scale methodologies to consistently evolve performance marketing regionally as well as in market with automation
• Understand the global online marketing channels to uncover opportunities
• Create the targeting & segmentation strategy across digital channels to reach users who are most likely to engage with the product and execute across multiple marketing channels
• Contribute to marketing campaigns designed to predominately gain new customers, as well as retention marketing programs.
• Brainstorm and develop new creative Digital Marketing growth strategies.
• Monitor ROI targets across all online channels and campaigns using cutting-edge technology to optimize budget allocations while driving higher conversion rates.
• Work with analytics to maximize the revenue through testing multiple channel attribution and capital allocation
• Manage Digital Media supply agency & other technology and publishers vendors & partners.

The following experiences are favored for this position:
• Proven work experience & track record in Digital advertisement
• Good experience using Google Ads, Google Analytics, and Facebook Ads Manager & expert in managing and implementing digital performance media programs (SEM, Display, Social)
• Strong analytical skills, specifically the ability to dig into the details of individual campaign and ad performance
• Ability to effectively work with cross functional team product, Marketing, analytics and 3rd party partners to support, launch and execute the marketing programs
• Strong technical competency and ability to learn new systems and work with technology team
• Excellent strategic planning skills to drive business benefit and maximize opportunities
• Excellent understanding of the evolving marketing technology landscape

Requirements

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now's your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you'll have everything you need to innovate your career.

What we can offer you
• We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.
• Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing Benefits
• We recognize the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.