Performance Marketing Executive

Deriv DMCC

Dubai, UAE

Posted
Ref: SP475-42

Job description / Role

Employment: Full Time

Your role
As a Performance Marketing Executive at Deriv, you’ll build effective multi-channel marketing strategies and manage marketing campaigns for our web platforms and mobile applications. You’ll be responsible for the organisation’s digital accounts and the campaigns running on social media, display, and programmatic channels. You’ll infuse life into new campaigns, drive their planning to execution, and be focused on the campaign results to ensure they meet the targeted key performance metrics. We expect you to be the brand custodian, ensuring increased trust and recognition in the fintech industry. Your insights into performance marketing in the online marketing ecosystem will be crucial for client acquisition and customer revenue.

Your challenges
- Develop, deliver, and measure marketing campaigns to drive mobile app installs, user activation, and engagement.
- Handle budgets and recommend improvements on advertisement expenses to effectively utilise the organisation's resources.
- Collaborate with content and design teams to optimise marketing content.
- Implement new digital marketing trends and technologies in our marketing efforts (webinars, webcasts) to generate leads and promote our products and services.
- Create reports for key performance metrics, goals and revenue tracking, and other paid search efforts.

Requirements

What you have
- University degree in marketing, communications, business, or a related field or equivalent work experience
- 3+ years of experience in digital marketing, with a focus on paid advertising and mobile app marketing
-Familiarity with search engine optimisation (SEO), the customer user journey and user account lifecycle, and customer retention principles
- Good knowledge of Google Analytics, mobile app marketing and attribution tools such as Adjust, Appsflyer, or Annie, and marketing automation tools such as Customer.io
- Excellent understanding of conversion rate optimisation for banners, landing pages and the customer activation funnel
- Strong analytical and communication skills
- Current country of residence: UAE
- Excellent spoken and written English communication skills

What’s good to have
- Experience in using Google Tag Manager (GTM)
- Work experience in the fintech or e-commerce industry

What we’ll give you
- Exciting work challenges
- Collaborative work environment
- Career advancement opportunities
- Market-based salary
- Annual performance bonus
- Medical insurance
- Housing and transportation allowance
- Casual dress code
- Work permit
- Training sessions and webinars to help you advance your career
- Intensive and interesting onboarding programme for newcomers
- State-of-the-art tech stack
- Inspiring work environment and creative freedom

About the Company

We’re Deriv. We’re all about trading. We’re the geeky upstarts who pioneered an industry. That was more than 20 years ago, and we’re still going strong. Today, we work across continents and serve over a million traders from around the globe. Join us. Grow with us.

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