Performance Marketing Specialist

Job description / Role

Company Overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the Role

The Performance Marketing Specialist will be responsible for managing and optimizing performance marketing campaigns across multiple brands and multiple markets, with a strong focus on efficiency, data-driven decision-making and continuous improvement. This role requires strong analytical skills, deep expertise in paid media platforms and the ability to collaborate effectively with internal teams and external agencies to deliver high ROI and revenue growth.

The candidate will be comfortable balancing hands-on account management and strategic planning, while maintaining a high standard of campaign execution and reporting accuracy.

Responsibilities

1. Campaign & Account Management
Oversee daily account health, optimisation, and quality control across multiple platforms (Google, Meta, TikTok, Affiliates, etc.).
Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
Implement and maintain feed optimisations.

2. Planning & Strategy
Collaborate with brand marketing teams on awareness and performance media plans.
Review and approve media plans, ensuring alignment with revenue and ROAS targets.
Develop strategies for new account launches and market expansions.
Lead deep-dive brand performance analyses to inform strategic decision-making.

3. Collaboration & Stakeholder Management
Lead weekly and monthly meetings with agencies and internal stakeholders.
Work closely with brand marketing teams to align on calendars, promotions, and campaign priorities.
Coordinate with cross-functional teams on key projects, platform updates, and marketing initiatives.

4. Reporting & Analysis
Review and share weekly performance reports, highlighting key trends and actionable insights.
Deep dive into campaign and brand performance to recommend opportunities for improvement or recovery.
Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
Maintain and update cost trackers, target sheets, and other financial alignment tools.

5. Process Improvement
Standardise and improve workflows for campaign execution, reporting, and optimisation.
Ensure best practices are followed for campaign structure, naming conventions, and tracking setups.

Qualifications

• Minimum 2 years of experience in a performance marketing role, preferably retail.
• Proven track record of developing and implementing successful performance marketing strategies.
• Strong understanding of business analytics and data-driven approach to decision making with a strong analytical mind.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to manage multiple projects simultaneously and prioritize effectively.

Candidate Experience

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our values of respect, integrity, collaboration, and excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.