Posted
Ref: HP905-955
Job description / Role
Job Purpose:
You will be responsible for Management of Cards portfolio to deliver profitable Cards business P&L, Revenue generation from both non-funded and funded income lines. Expense Management, Partnership management, Balance Sheet growth, Campaign Launch & fulfillments management and Rewards program management
Principal Accountabilities:
- Oversee & implement Cards Portfolio Growth Strategy to meet business goals.
- Period review & segmentation of portfolio to identify opportunities to increase revenue & profitability.
- Targeted offering of Balance transfer, Loan on Card (Cash on call), Easy payment plan to drive utilization, spends and revenue per customer.
- Work closely with channels including digital, tele-sales, contact center and marketing team to drive inorganic bookings.
- Formulate line management framework which includes line increase, line decrease, over-limit tolerance, temporary credit limit increase by leveraging data analytics.
- Periodic review and optimization of authorization rates across Card Products and ensure meeting the minimum standards set by Scheme.
- Setup product upgrade & downgrade process based on past spend & utilization patterns.
- Prepare Retention strategy to reduce customer attrition from profitable segments and introduce offers to retain them.
- Initiate & monitor campaign performance to drive activation, win-back resulting in growth of customer base and ENR.
- Comparison of product pricing and ensuring CBD Card offerings is competitive in lieu of the market scan.
- Ensure adherence to the regulatory requirement of Consumer protection and other circulars issued by Central Bank.
- Extend full support in periodic audit and timely closure of all open points identified as an observation part of the audit review.
- Work closely with Client engagement team and other product managers to prepare an action plan as an outcome of the periodic customer complaint review.
- Work closely with other stakeholders (Credit, Operation, Risk etc.) to ensure credit strategy and risk management measures are performed.
To ensure customer satisfaction & timely resolution of customer complaints related to Cards business.
- Engagement - Assist all Cards business channels in various business functions ranging from selling balance build products including Tele Sales/Contact Centre/DSA - training/process optimization/sales promotions etc.
- Accuracy-Ensuing all banking channels are updated with Product related information and are always available for customers.
- Communication- Ensure all channels are kept informed and trained on new product/process/system related changes and updates.
- Deliver- Support Cards Portfolio Head in seamless delivery of day-to-day Cards business activities
Requirements:
Minimum bachelor's degree in finance or data sciences equivalent.
Data Analytics certifications with Decision Management experience will be a plus
Good knowledge and experience with online / digital marketing tools and best practices
Minimum 6 years of Banking experience with knowledge in Cards Products, Portfolio & P&L management
Minimum 4 years of experience in managing customer engagement and fulfillment campaigns and offers including but not limited to:
- Partnership based campaigns/ promotions
- Organic & Inorganic portfolio growth campaigns
- Management and execution of installment programs
- Digital Portfolio Management
- Customer Life Cycle Management
About the Company
In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.
By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.
Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.
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