PR And Social Media Executive

Job description / Role

Company Overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Groupu2019s entrepreneurship and relentless customer focus enable the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the Role

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission u201cTechnological Innovations for a Better Lifeu201d, BYD is shaping a zero-emission future worldwide. As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about building trust, delivering experiences, and representing a brand that is redefining mobility.

What You Will Do

• Drive brand storytelling, organic social media engagement, and media presence for Polestar, BYD, and Yang Wang under Al-Futtaim Electric Mobility.
• Hands-on experience in shooting authentic, low-fi social stories for event coverage.
• Support the development and execution of PR strategies to enhance brand reputation and media exposure.
• Support reviewing press releases, media kits, and editorial pitches.
• Build and maintain strong relationships with media, journalists, bloggers, and influencers in the automotive, sustainability, lifestyle, and tech sectors.
• Assist in the execution of press events, media test drives, product launches, and influencer activations.
• Support and liaise with the agency for content calendars, ensuring a balanced mix of brand storytelling, product highlights, influencers, and user-generated content.
• Brief and liaise with agency to schedule and publish high-quality content across platforms (META, TikTok, LinkedIn, Snapchat, YouTube), ensuring brand consistency and strong visuals.
• Assist in conceptualizing and briefing engaging, platform-specific content (copy, images, videos, reels, and carousels) tailored to each brandu2019s identity.

Required Skills and Experience

• Bacheloru2019s degree in Public Relations, Communications, Media Studies, or related qualifications.
• 2-3 years of experience in PR, social media, and content creation (automotive or lifestyle industry experience preferred).
• Strong understanding of UAEu2019s media landscape, influencer marketing, and social media best practices.
• Experience with copywriting, content creation, and storytelling skills.
• Hands-on experience with social media management tools and analytics platforms.
• Knowledge of SEO, social media advertising, and paid campaigns is a plus.
• Experience in event coordination, media relations, media hosting, and influencer collaboration, with a strong network of industry contacts.

About the Team

Youu2019ll work with marketing teams who thrive on discipline, energy, and customer obsession, and you will interact with internal and external stakeholders.

Whatu2019s in it for You

• Attractive base salary plus benefits.
• Career growth into senior leadership roles across Al-Futtaim Group.
• Training through BYD global programs and Al-Futtaimu2019s leadership development platforms.
• Opportunity to represent a world-leading EV brand with a strong sustainability purpose.
• Comprehensive benefits aligned with Al-Futtaim policies.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the worldu2019s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM as well as electric vehicle brands.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9,000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.