PR Manager - Level Shoes

Job description / Role

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 6o years

As we continue to grow, it's our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

Our passionate teams drive our vision forward, without them, we couldn't create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals - and beyond. It's an exciting journey we're on, and one you could be part of.

What we are looking for : PR Manager Level Shoes

We are currently looking for a PR Manager to define and execute the PR strategy for Level Shoes globally. You will be experienced in media relations and influencer management and take a global view of PR for the brand. You will report to the Head of Marketing & Communications for Level and work closely with retail marketing, digital, stylists, and buying teams. You will be responsible for optimising all content to maximise PR coverage through strategic planning for the launch of the new collections and the primary marketing campaigns.

What you will do:

- Plan, develop and execute successful PR strategies
- Drive the development and implementation of PR campaigns
- Build and maintain a permanent relationship with the press and key brand ambassadors
- Research and build media collateral
- Write and distribute press releases (not essential) and 'sell in' stories to crucial target media channels, execute campaign measurement and evaluation
- Analyse creative needs; suggest ideas and coordinate with the brand marketing teams for all related tasks
- Manage the PR aspect of a possible crisis
- Increase brand visibility and come up with ideas that can be translated into communication campaigns
- Recommend and manage Award submissions and speaking opportunities locally, regionally and worldwide
- Manage the PR budget
- Coordinate ideas and opportunities for feature articles, interviews, presentations, and other public relations activities
- Work in close coordination with journalists to ensure all possible media leads are generated and maximised.
- Manage and build a strong relationship with Key influential bloggers and online portals
- Prepare monthly media coverage report, monitor, and analyse industry news

Requirements

What you need to succeed in this role

- Previous experience in Public Relations within a luxury brand
- Strong media/influencers relations
- Excellent English communication skills

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now's your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you'll have everything you need to innovate your career.

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts .

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.