Product Manager

Job description / Role

Company Overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Groupu2019s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the Role

We are seeking a Product Manager to join our Digital Products team and lead the digital product strategy for our automotive retail business. The role focuses on delivering innovative digital solutions that enhance the customer journey across sales, aftersales, and service touchpoints. You will own the product vision, roadmap, and execution of initiatives such as e-commerce platforms, dealership websites, CRM, and omnichannel experiences, ensuring alignment with business goals and customer needs.

What you will do

• Define and own the product strategy and roadmap for digital platforms (websites, mobile apps, CRM, e-commerce, WhatsApp, AI tools).
• Partner with business leaders to understand customer journeys across vehicle purchase, financing, trade-in, aftersales, and service.
• Develop business cases, change requests, and KPIs to measure ROI, adoption, and customer impact of product initiatives.
• Translate business objectives into epics, features, and user stories, working with Product Owners, UX, and technology teams.
• Manage the product backlog and prioritize initiatives based on business value, customer experience, and market trends.
• Drive digital innovation including personalization, lead management, online booking, test drive booking, showroom solutions, and AI-driven engagement.
• Own the digital experience (UX, UI, A/B testing, user engagement), driving improved lead and order conversion.
• Collaborate with Marketing, Sales, Aftersales, and Content teams to ensure adoption of new digital tools.
• Monitor product performance and customer feedback to continuously improve conversion, retention, and satisfaction.
• Stay ahead of automotive retail trends, competitor platforms, and new technologies to influence product direction.

Required Skills to be Successful

• Strong understanding of automotive (preferred), especially vehicle sales, aftersales, service, and parts.
• Proven track record of delivering innovative digital product solutions with a customer-first mindset.
• Experience in digital commerce, omnichannel retail, and customer experience platforms.
• Excellent stakeholder management, communication, and influencing skills.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Familiarity with Agile, Design Thinking, and customer journey mapping.

About the Team

You will be part of the Digital Products team within Al-Futtaim Automotive, working closely with business leaders across sales, aftersales, and customer experience. The team is focused on driving digital transformation and enabling customer-centric solutions.

What equips you for the role

• Bacheloru2019s degree or higher.
• 5+ years of Product Management experience, preferably in Automotive, Retail, or E-commerce.
• Proven success in delivering digital products such as websites, mobile apps, CRM, or e-commerce platforms.
• Exposure to AI-driven tools (e.g., chatbots, voice bots, search) to enhance customer engagement.
• Knowledge of CRM, Customer Experience Center operations, SAP, campaign marketing (e.g., SAP Emarsys), and Dealer Management Systems (DMS) is an advantage.
• Exposure to digital marketing, lead management, and online-to-offline engagement.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the worldu2019s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omnichannel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.