Product Marketing Manager

Job description / Role

Responsibilities

About the team: The Product Strategy and Operations (PSO) team's mission is to lead the change and be the driving force to turn product to market success. We do this by focusing on helping build great products, driving go-to-market strategy for our ever-evolving ads product, and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

About the role: As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance and brand marketing in METAP. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self-motivate, prioritize, and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG, and/or other related industries. You will be comfortable operating with a fast-paced, start-up mindset in an international and multicultural environment.

• Partner with sales leadership, business marketing, and product marketing managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.
• Collaborate with product management, HQ, and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements, and prioritize solutions to influence the direction of product development.

Qualifications

Minimum qualifications:

• Bachelor's degree or above, or equivalent practical experience.
• 5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.
• Ability to prioritize, multi-task, and work independently.
• High oral fluency in Arabic and Turkish is required to communicate directly with business partners across the METAP region, and high written proficiency is needed to accurately interpret and apply technical documentation relevant to ongoing projects.
• Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.

Preferred qualifications:

• MBA or advanced degree.
• Previous experience in product marketing (optional).
• Strong analytical and strategic perspective on digital advertising products.
• Ability to simplify complex concepts for diverse stakeholders.

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.