Product Marketing Manager

Job description / Role

Responsibilities

About the team: The Product Strategy and Operations (PSO) team's mission is to lead the change and be the driving force to turn product to market success. We do this by focusing on helping build great products, driving go-to-market strategy for our ever-evolving ads product, and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

What we're looking for

As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance marketing in METAP for our gaming vertical. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self-motivate, prioritise, and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG, and/or other related industries.

Responsibilities:

• Partner with sales leadership, business marketing, and product marketing managers to set long-term objectives and develop go-to-market strategies for gaming clients.
• Collaborate with product management, headquarters, and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements, and prioritise solutions to influence the direction of product development.

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience; MBA preferred.
• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.
• Experience or strong understanding of the gaming industry, including in-app advertising and in-app purchase business models.
• Strategic thinker with basic data analytics skills to derive insights and inform decisions.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region, reflecting the nature of the markets this position covers.

Preferred qualifications:

• Proven ability to influence and collaborate with cross-functional teams.
• Strong analytical and strategic perspective on digital marketing and advertising technology products.
• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.
• Previous product marketing experience is not required but would be an advantage.

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.