Product Marketing Manager

Job description / Role

Description

Who we are: At Huda Beauty, our vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, which allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: We are seeking an experienced and results-driven Product Marketing Manager to lead the development and execution of impactful marketing strategies that elevate brand visibility and drive business growth. This role plays a critical part in shaping product positioning, messaging, and partnering with brand marketing to build go-to-market plans, while aligning closely with cross-functional teams to ensure strategic cohesion.

Essential duties and responsibilities:

• Own global competitive pricing analysis to ensure optimal positioning for all new product launches.
• Collaborate with commercial teams to align on global pricing strategy and maintain accurate, up-to-date retail pricing documentation.
• Oversee product development dashboards across all brands, ensuring accurate and timely updates.
• Partner with supply chain and product development teams to monitor cost of goods sold (COGS) and ensure new products meet margin targets.
• Support the global product marketing manager in developing and executing global kit strategy, including structure, pricing (SRPs), and margin optimization.
• Manage kits product development dashboards in partnership with supply chain to track COGS and ensure financial viability.
• Conduct competitive pricing analysis for shop exclusives and merchandising items to ensure market-appropriate positioning.
• Own the product marketing components of launch toolkits and fact sheets, ensuring accurate, compelling content to support cross-functional teams.
• Consolidate and deliver post-launch performance reports for key product launches, core re-promotions, and kits.
• Quantify results (e.g., size of prize) and share insights and learnings to optimize future strategies.
• Support the global product marketing manager in forecasting by compiling data-driven quantity recommendations, leveraging competitive benchmarks and NPD insights.
• Stay constantly informed on emerging trends across relevant industries to identify innovation and business growth opportunities.
• Monitor campaign performance and conduct post-campaign analysis to measure effectiveness and identify areas for improvement.
• Act as the point of contact for all global teams ensuring consistency in strategy.
• Help ideate marketing ideas and action plans to support new launches.
• Collaborate with HQ stakeholders and market external partners to align marketing efforts with business objectives and maximize impact.

Requirements

• 5+ years experience in a similar role; previous work in the beauty industry would be an advantage.
• Bachelor's degree in marketing or a related field.
• Strong interpersonal and communication skills.
• Excellent organizational skills and the ability to work independently as well as part of a team.
• A passion for beauty and cosmetics is a must.
• Enjoy liaising with a multitude of internal and external stakeholders.
• Thrives working in a fast-paced working environment.
• Great attention to detail and ability to handle multiple priorities.

Benefits

• Monthly “Self Love Days” – at company discretion.
• Premium medical, dental, and vision coverage for employee plus dependents.
• Monthly coaching sessions with our in-house success coach.
• Employee discounts on all Huda Beauty products.
• Quarterly product gifting.

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.