Program Manager

Job description / Role

Role purpose:

Responsible for overseeing the implementation and review of the product management guidelines and supporting the cross-functional teams that are responsible for improving them. He/she will be responsible for supporting the Head of Product with the management of product financials, product marketing, process improvement, business development, and digital solutions for the product with focus on Government Housing Program proposition.

Key accountabilities of the role:

Product & digital solutions:

• Assist in introducing and/or revamping products and campaigns to increase the Home Finance revenue in line with the business plan.
• Responsible for end-to-end implementation of Home Finance Remote Sales Solution Journey and ensure delivery of acquisition and KPI targets.
• Design and publish monthly product dashboards to reflect product-related trends and business objectives on key KPIs of performance management.
• Monitor performance of product line against key measures and report results with recommendations about performance.
• Interface with operations, sales, and other stakeholders to ensure broad understanding of product processing requirements and meeting business targets.

Financials:

• Monitor portfolio and new sales performance against set business objectives on customer net revenue, expenses, and loss provisions.
• Assess the effectiveness, revenue generation, and profitability of new and existing products.
• Work with Product Head and finance team on annual budget plans for the home finance business.
• Support the Product Head with design and testing of financial models to forecast new product feasibilities based on practical business assumptions and empirical data.
• Monitor accuracy of profit rates and fees by monthly tracking of profit rates, margins, and fees implementation of new bookings.
• Manage Home Finance incentive and payout processes and schemes.

Marketing:

• Track effectiveness of Home Finance product and marketing campaigns.
• Roll out new products and campaigns to the branch network, call center, and sales teams.
• Work with the marketing team to create and develop Home Finance FAQ flyers, customer application forms, declaration forms, product feature flyers, customer letters, etc.
• Work closely with marketing team on digital marketing campaigns and initiatives throughout the year including ATL, social media ads, Google Ads, email marketing, etc.

Specialist skills / technical knowledge, technical competencies required for this role:

• University degree with 7 years relevant experience, of which at least 1 year in any area of Home Finance product, policy, marketing, business development, or operations.
• Understand the market/industry dynamics and key drivers of market conditions.
• Good knowledge of UAE banking practices, regulations, and risks.
• Analytics skills.
• Project management skills.
• Business management/revenue management background.
• Good planning, organization, interpersonal, and communication skills.
• Ability to manage conflicting priorities and deadlines.