Public Relations and Social Media Manager

Job description / Role

Company overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Groupu2019s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission u201cTechnological Innovations for a Better Life,u201d BYD is shaping a zero-emission future worldwide. As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars; itu2019s about building trust, delivering experiences, and representing a brand that is redefining mobility.

What you will do

• Develop and execute PR strategies, ensuring positive media coverage and brand reputation management.
• Manage social media strategy and content across key platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).
• Build and maintain strong relationships with journalists, media outlets, and influencers.
• Oversee the creation of compelling, brand-aligned content, including press releases, blog articles, and social media posts.
• Monitor brand perception, handle crisis communication, and ensure brand reputation management.
• Track, analyze, and report on PR and social media performance to optimize engagement strategies.

Required skills to be successful

• Experience in PR, social media, or corporate communications.
• Strong network of media contacts in UAE, particularly in automotive and lifestyle sectors.
• Experience managing organic social media strategies.
• Experience managing influencer partnerships, media relations, and crisis communication.

About the team

Reporting to the Social Media Marketing Manager and will work closely with internal and external stakeholders.

What equips you for the role

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• A Masteru2019s degree or certifications in PR, Social Media Management, or Corporate Communications is a plus.
• 3-5 years of experience in PR, social media, or corporate communications, preferably within the automotive, luxury, or lifestyle industries.
• Strong network of media contacts in UAE, particularly in automotive and lifestyle sectors.
• Proven experience managing organic social media strategies, influencer partnerships, and crisis communication.
• Expertise in media relations, crisis communication, and influencer marketing.
• Proficiency in social media management tools (BrandWatch or similar).
• Strong content creation and storytelling skills tailored for PR and organic social media.
• Analytical mindset with experience using social media analytics tools (Google Analytics, Meta Insights, etc.).
• Ability to craft engaging social media narratives and manage online community interactions.
• Strong project management and stakeholder engagement skills.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the worldu2019s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM as well as electric vehicles.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.