Public Relations Executive

Job description / Role

We're a premier tourism and travel company based in Dubai, specializing in creating unique travel experiences across global destinations.
Our goal is to shape memorable journeys, from breathtaking destinations to personalized travel packages.

Job Overview:

We're is seeking a dynamic and experienced Public Relations (PR) Specialist to join our team. The ideal candidate will be responsible for developing and executing strategic PR campaigns to elevate the brand's visibility and reputation in the travel industry. This individual will work closely with internal teams, media partners, content creators, and influencers to craft compelling narratives that showcase our travel offerings and strengthen our market presence.

Key Responsibilities:

- Develop and implement PR strategies that enhance brand awareness and foster positive public perception of Sky Life Holidays.
- Build and maintain relationships with media outlets, journalists, influencers, and other key stakeholders to secure coverage in local, regional, and international media.
- Manage press releases, media pitches, and corporate communications to ensure accurate and consistent messaging.
- Collaborate with the marketing team to align PR efforts with broader marketing campaigns, including product launches and special events.
- Coordinate and manage media inquiries, interviews, and press conferences.
- Monitor media coverage and manage media reports, ensuring timely responses to both positive and negative press.
- Handle crisis communications and safeguard the company’s reputation by managing sensitive situations effectively.
- Organize and execute PR events, including travel fairs, influencer trips, and industry conferences, to promote Sky Life Holidays.
- Stay updated on industry trends, competitor activity, and emerging media opportunities.

- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 3-5 years of experience in public relations, preferably in the travel, tourism, or hospitality industries.
- Strong network of media contacts within the travel and tourism sectors.
- Excellent written and verbal communication skills in both Arabic and English.
- Proven ability to craft compelling stories and narratives that resonate with various audiences.
- Experience managing crisis communication and handling sensitive media issues.
- Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
- Proficiency in social media platforms and understanding of influencer marketing.

About the Company

Sky Life Holidays, an experienced Emirati company headquartered in Dubai, is distinguished by providing travel experiences that many travelers look forward to. We pay special attention to organizing and designing all tourist trips outside the Emirates. Our experience in the travel field exceeds 20 years, which makes us the first and last choice for many, and we are proud of our clients’ recommendation of us as a reliable tourist travel destination.