Public Relations Executive (PR)

Yardstick Marketing Management

Dubai, UAE

Posted
Ref: OP138-01

Job description / Role

Employment: Full Time

A PR account executive will typically:

• Write press releases, news stories, articles, case studies and product pieces
• Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories
• Respond to phone calls and emails from journalists
• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate
• Monitor media coverage and report results to the wider team and clients
• Attend client events and industry conferences
• Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page
• Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
• Brainstorm fresh ideas for PR campaigns
• PR and integrated marketing proposals

Requirements

• University Qualifications: Degree in Public Relations, Journalism, Marketing
• Nature and length of previous experience: Minimum 2 years
• Specialist knowledge: Media relations with UAE and GCC press
• Blogger and Influencer relations with UAE and GCC bloggers
• Writing Press Releases, Pitch Documents and PR proposals
• Soft Skills and Personality traits: Good negotiator
• Good Communication Skills
• Resourceful
• Ability to work independently and in a team
• Language Fluency: English / Arabic preferable
• Current Location: Dubai

About the Company

Yardstick Marketing Management is an integrated consultancy that delivers accountable, effective and thought-provoking PR as well as handle all aspects of media operations.

The firm is new yet the key personnel boasts of numerous years in senior PR and journalistic roles in the Middle East and around the world. They have handled the biggest clients, covered the biggest stories and have the ear of decision makers and media heavyweights as well as the vital 'beat' reporters. Integrated PR can be wrapped around your marketing activities to create greater impact and improve effectiveness, irrespective of the nature of your industry.

What makes Yardstick different at the outset is that we are taking a multi-channel approach to PR, broadening your reach and energising your investment. Our approach combines the structure and discipline of management consultancy with the incisiveness and creativity of the best journalistic practices.

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Public Relations Officer salaries in UAE

Average monthly compensation
AED 7,500

Breakdown available for industries, cities and years of experience