Job closed
Ref: HP350-5290
Job description / Role
The Regional Consumer Marketing Manager primary responsibilities will be to manage the MENA marketing plan for consumers, build brand awareness and identity, grow the brand equity, execute the brand strategy and ultimately to drive more conversions.
Client Details
A growing and international Medical Devices company
Description
* Develop, implement, and modify based on performance a marketing plan both on- and off-line, identifying specific marketing decisions and actions to achieve conversions
* Manage agency partnerships
* Understand market restrictions for advertising medical devices to consumers in target markets
* Analyse the competitive landscape encompassing direct and in-direct competitors
* Understand consumer decision-making and market segmentation
* Regularly perform a brand audit and identify areas of improvement
* Test new channels and methods for reaching consumers
* Create a patient toolkit and provide and materials to assist the Sales team to function effectively
* Engage with key stakeholders (consumers, shoppers and consumer insight) to optimise messaging and deliver business results, objectives and strategies.
* Work together with the Sales and Product teams on promotions and consumer-facing touch points
Job Offer
Join a multinational growing company with an entrepreneurial mindset within an increasing product range.
Requirements
* Education Bachelor's Degree in Marketing, Communication, Business Administration, or equivalent. Master's Degree is a plus.
* A minimum of 7 years in marketing in Medical Device/Pharma or Healthcare marketing is a must with a B2C focus
* Proven track records in building brand equity directly to consumers
* Minimum geographies covered GCC
About the Company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.