Retail Marketing Executive

Job description / Role

Responsibilities:
• Collaborate closely with the retail team to ensure marketing initiatives align with store goals.
• Update in-store graphics and signage regularly, ensuring alignment with brand standards.
• Set up and maintain activation zones for special occasions, seasonal promotions, and sale events.
• Monitor and report on campaign effectiveness, gathering insights to improve future initiatives.
• Coordinate with merchandising team for the production and installation of in-store materials.
• Assist in planning and executing SMS campaigns and events or promotional activities to engage customers and increase store visits.
• Conduct regular store visits to assess and improve visual merchandising, signage, and activation zones.

Industry Background

• Experience in fashion, footwear, sportswear, lifestyle, or FMCG retail is mandatory.
• Hands-on exposure to mall-based retail environments and multi-store operations.
• Strong understanding of store-led marketing, customer footfall drivers, and point-of-sale visibility.

Skills & Experience

• 2–4 years of experience in retail marketing, in-store activations, or visual merchandising support.
• Practical experience in executing in-store campaigns, seasonal promotions, sale events, and brand activations.
• Strong coordination skills with retail operations, merchandising, VM, vendors, and print partners.
• Ability to manage store graphics, signage updates, and activation setups in line with brand guidelines.
• Experience in on-ground execution, not just planning or agency coordination.
• Familiarity with SMS campaigns, basic CRM promotions, and store-level customer engagement activities.
• Comfortable with regular store visits and field-based work

Salary:
AED 6,500 to 7,500 per month inclusive of fixed allowances.

About the Company

Brand Folio LLC is the regional distributor for a leading sports brand in the Middle East, Africa and CIS.