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Retargeting Specialist

Careem

Dubai, UAE

Ref: OP782-485

Job description / Role

Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve peoples lives?

Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is the MENA regions leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in over 50 cities across 11 countries and host over 6million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

Job Duties & Responsibilities
- Familiarity with Display, Mobile, Video and Social Media advertising channels
- Plan and execute all digital marketing for retargeting the existing users.
- Design retargeting digital media campaigns aligned with business goals
- Own end-to-end campaign planning and execution for a variety of paid digital channels, including pay per click, and display retargeting
- Conduct A/B tests on digital channels to identify winning targeting and creative strategies that can be used in future campaigns
- Implement & ensure proper tracking and attribution
- Monitor and report performance of campaigns
- Effectively manage budgets throughout the month

Requirements

Skills
- Strong written and presentation skills
- Analytical, strategic thinker, detail-oriented, organized; ability to manage time effectively
- Ability to work independently with minimal supervision
- Experience working with media planning and/or optimization tools DoubleClick Bid Manager, Appnexus, DoubleClick Campaign Manager, Criteo, Vizury
- Manage and optimize campaigns utilizing best practices

Technical Skills
- Ad Trafficking
- Inventory Management
- Creative Testing
- Generating Pixels
- Managing Campaigns
- Campaign Optimization
- Reporting
- Troubleshooting

Experience
- 3+ years hands-on experience on retargeting digital marketing
- Strong analytical skills
- Management of multiple accounts
- Hands-on experience in travel sector

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

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