Sales Assistant

Al Boom Marine

Dubai, UAE

Ref: RP385-14

Job description / Role

Employment: Full Time


Provide a complete shopping environment for our customers, involving excellent product knowledge and customer service thereby ensuring maximization of the sales and brand loyalty


Provide Customer Service (55%)
• Being present on the sales floor at all times.
• Greet customers and ascertain what each customer wants or needs.
• Establishing the customer’s needs through use of open questions and active listening techniques.
• Using product knowledge to explain the benefits of products.
• Recommending suitable product(s) to meet each individual customer’s needs.
• Ensuring the correct sizing and fit for the customer.
• “Sourcing” (either from the stockroom or from floor) the product accurately and efficiently for the customer.
• Recommending additional related products to enhance the customer’s satisfaction, increase company profitability.
• Closing the sale in an appropriate manner and by following the company procedures and service guidelines.
• Attending to all customer needs e.g. directions within and outside the store; obtaining first aid in the event of an emergency.
• Compute sales prices, total purchases and receive and process cash or credit payment.
• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
• Maintain records related to sales.
• Demonstrate use or operation of merchandise.
• Inventory stock and requisition new stock.
• Ensure that items have price tag, arrange and display merchandise to promote sales.
• Exchange merchandise for customers and accept returns as per Company guidelines.
• Clean shelves, counters and merchandise stores , showroom windows and ensure the floor is cleaned
• Regularly clear fitting rooms
• Increase the customer base by adding new customers to the mailing list
• Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
• Bag or package purchases, and wrap gifts.
• Estimate cost of repair or alteration of merchandise.
• Practice security measures that help prevent theft and understand the procedures for handling shoplifters

Sales Floor and store keeping (30%)
• To ensure that store targets are met through excellent customer service
• Completing window changes when required
• Completing Sale and markdown procedures when required
• Ensuring all security procedures are followed
• To maintain merchandising and housekeeping standards at all times.
• Ensuring that all product is properly hung or folded correctly and more generally displayed as per Company standards and as directed by line management.
• Upholding merchandising standards (e.g. detailing, size stickers, size cubes).
• Dusting, vacuuming, sweeping, polishing, and cleaning windows and mirrors and general cleaning of all store areas as required.
• Perform store opening and closing procedures at times and as directed by the store management.

Coaching & Training (15%)
• To undertake cashier responsibilities as per the store rota.
• To adhere to all company policies and procedures whilst using the POS, cash and inventory management system.
• To ensure that ABM standards of customer service are demonstrated at all times whilst serving on the cash and wrap.
• To ensure that ABM standards of customer service are demonstrated at all times whilst communicating with customers over the phone or via e-mail.
• To show best practices to new employees and lead by example


Expected Years of Experience
• 1-2 years experience in a Customer Service / Sales role

Expected Educational Qualification
• Minimum of High school certificate with fluency in spoken and written English and any other language
• Ability to work in a fast paced team oriented environment
• Cheerful attitude and with excellent communication skills
• Ability to work under pressure and target driven environment

About the Company

Al Boom Marine is a leading lifestyle retail and distribution company that operates in the GCC and MENA regions, with more than 25 brands and over 60 retail through concept and own multibrand stores, as well as more than 300 active wholesale accounts. Concepts and brands diverse from lifestyle, leisure and watersports to tech and accessories.

Established in 1987, Al Boom Marine is successfully growing geographically and commercially, working continuously on entertaining its clients within the categories it caters for, mostly related to people's leisure time.

Al Boom Marine started as a distribution company selling eyewear, apparel, footwear, equipment and accessories of its popular watersports, surf and lifestyle brands across the GCC to major sports and optical accounts. Acquiring the distribution rights of GoPro in the region, our client base now includes top electronic retail chains across the region.

The retail division is entertaining our customers through our own multi-brand stores (Beyond The Beach) and concept stores of Oakley, Rip Curl, Tommy Bahama, New Era, Seafolly and Animal. Our retail chain varies from mall stores to street and hotel concepts.

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Sales Assistant salaries in UAE

Average monthly compensation
AED 4,000

Breakdown available for industries, cities and years of experience