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Sales Assistant - Nike

Gulf Marketing Group (GMG Group)


Ref: QP229-264

Job description / Role

Employment: Full Time

Job Summary
The role holder will be responsible for products and services to customers with the aim of maximizing sales opportunities and providing exceptional service.


Core Responsibilities
• Describes product features and benefits; demonstrates the use and handling of the product
• Educates clients on brands quality standards and specifications
• Advises customers on product ranges best suited to their needs; Answers customers’ queries to help them make a decision on the purchase
• Provides information to customers on warranties, features, specifications, maintenance and care of products.
• Ensures customers’ needs are met, complaints are resolved (or escalated) and customer service provided is of exceptional standard
• Maintains awareness of new product launches, promotional events and sales
• Achieves sales targets by using sales techniques, up-selling and cross selling
• Ensures promotions and pricing are accurate and in line with company standards and policies
• Computes sale prices and discounts as applicable; Maintains sales records
• Receives and processes cash, changes and credit payments and generates invoices and receipts
• Operates as a cashier and be consistently accurate in money handling (in case applicable)
• Follows the store’s after sales processes and ensures full adherence to repair/return policies and procedures
• Adheres to loss prevention, inventory controls and standard operating procedures of the company
• Provides assistance in store merchandising in product placement and arrangement
• Ensures the highest standards of housekeeping standards and grooming etiquettes are maintained in store at all times

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth


Educational Qualifications and Certificates
• High School/ Diploma

• A minimum of 1 to 3 years of relevant experience

Language skills
• Fluent English (written and spoken)
• Hindi and/or Arabic skills in an added advantage

Additional skills
• Product/brand knowledge
• Interpersonal skills
• Customer service orientation

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

  • More than three decades experience managing international brands in local environments
  • A prestigious portfolio of world class brand partners
  • Anchor tenancy in all major GCC shopping malls
  • A proven track record of securing exclusive retail and distributor agreements
  • An experienced management team
  • Strong customer relationships

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Sales Assistant salaries in UAE

Average monthly compensation
AED 4,000

Breakdown available for industries, cities and years of experience