Sales Director

Job description / Role

Job Title: Sales Director

Location: Dubai, UAE (with frequent travel to Abu Dhabi)

Reports to: Chief Marketing Officer

Kids First Group (KFG) is the leading group in Dubai, Abu Dhabi, and Doha for providing premium early years education and childcare. Founded in 2011, we have 34 nursery schools. We stand unique from other group nurseries, as each of our Kids First Group nurseries specializes in and is passionate about their own exclusive curriculum and pedagogical approach: spanning a choice from the Early Years Foundation Stage (British EYFS), Montessori Method, and Reggio Emilia Approach, to name a few.

Role Overview:

We are seeking a strategic and data-driven Sales Director to lead our commercial teams across Dubai and Abu Dhabi, focused on driving business development and enhancing the parent journey from lead generation to enrollment. This role requires an experienced sales leader with a deep understanding of sales processes, marketing data analysis, and Salesforce proficiency, preferably with a background in the education sector.

Key Responsibilities:

Strategic Leadership

• Develop and implement sales strategies that align with our organization’s goals, focusing on parent journey optimization and lead conversion.
• Lead, inspire, and develop a team of 10 executives/managers, ensuring the delivery of key performance indicators (KPIs) across commercial functions.

Lead Generation and Management

• Oversee offline lead generation strategies to drive awareness and engagement, coordinating efforts to capture a high volume of quality leads.
• Manage the inbound lead process, ensuring all inquiries are effectively tracked, managed, and nurtured through Salesforce, to achieve targeted conversion rate.

Data-Driven Sales Management

• Analyze and leverage data from Salesforce, financial reports, and marketing analytics to refine strategies and track success, with a focus on ROI and growth metrics.
• Establish clear reporting structures and develop forecasting models, presenting insights and recommendations to senior management.

Collaboration and Cross-Functional Alignment

• Partner with marketing and academic teams to ensure consistency in messaging and alignment of tactics across channels, enhancing the parent experience.
• Drive collaboration between departments, contributing to cross-functional initiatives that support business development goals.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA or relevant postgraduate qualification is a plus.
• 7+ years in a sales leadership role, preferably within the education or service sector, with demonstrated success in managing commercial teams.
• Proven experience in Salesforce and data analysis (financial and marketing).
• Strong leadership skills with a focus on mentorship, motivation, and accountability.
• Excellent communication, analytical, and presentation skills.

Competencies:

• Results-oriented with a passion for achieving KPIs and developing high-performing teams.
• Strong analytical mindset, able to interpret data and turn insights into actionable strategies.
• Ability to thrive in a dynamic environment, balancing strategic vision with hands-on execution.

This description reflects a balance of strategic and hands-on responsibilities, suitable for a results-oriented leader with a passion for education and sales.

About the Company

Kids First Group are responsible partners, committed to providing excellent levels of childcare and daycare for pre-school children at nursery school level throughout Dubai and Abu Dhabi. We have a group of nurseries in Dubai and nursery schools in Abu Dhabi, including Redwood Montessori Nursery in Abu Dhabi, Odyssey Childrens Nursery in Dubai, Willow Childrens Nursery in Dubai, Ladybird Nursery in Abu Dhabi and Kids Cottage Nursery School in Dubai.

Here at Kids First Group, we are committed to providing children with a true solid foundation, in order to become resilient, global citizens for the challenging future ahead

Every child deserves the best possible start in life and with our support they can enjoy a rich and rewarding childhood.

The first four years of a childs life are fundamentally important, they are the foundation that shapes childrens future health, happiness, growth, development and learning achievement at school, within the family and ultimately in life in general.