Senior Associate Brand Marketing - Level Shoes

Job description / Role

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

The Senior Associate Marketing will be responsible for different functions across LEVEL SHOES.

- You will be involved in all aspects of marketing and media from planning, activation, promotions communication, media relations, research

- Assist in building marketing plan / calendar for the different markets in close co-operation with the brand's marketing departments

- Support the team in obtaining necessary permits for events and activations.

- Conduct research on industry trends, competitor activities, and media outlets to identify potential opportunities.

- Follow up closely on the plans' implementation, schedule and activities in all concerned markets

- Coming with innovative ideas that will delight the customers

- Measure the marketing activities ROIs

- Work in coordination with commercial team to ensure marketing plans support commercial goals

- Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals etc

- Organize, attend events, and exhibitions

- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns

Suppliers/Customer Relationship

- Communicate all required information about animation / visibility to the teams

- Present the various marketing plans to the stores/ shop managers and ensure its proper implementation

- Meet and discuss with local suppliers for all marketing bookings and animations

- Define the media and PR plan by briefing the PR agency

-Manage the various marketing budgets, invoice organization and recording, including issuing POs and processing payments.

-Monitor and update the budget sheet on a daily basis to ensure accurate spend tracking.

- Participate in relevant projects and community activities as and when needed

- A strong interest in and knowledge of the regional market, fashion, and luxury industries.

- A commitment to excellence and an eye for detail.

- Dynamic and proactive, with a resilient and positive attitude.

- Proficiency in Microsoft Office programs.

- Excellent time-management and organizational skills.

- Ability to learn quickly and manage multiple tasks simultaneously.

- At least 3 years' experience in a 360 marketing role (Trade, Ecommerce, PR, influencers, CRM) within a luxury fashion brand

- GCC/UAE experience is essential, clear understanding of the ME market and consumer

- Be Proactive and confident

- Knowledgeable about all customer touch points, malls, CRM, digital

- Previous experience dealing with agencies

- Experienced with events

- Understanding of Customer KPI's

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.